Strategi Meningkatkan Daya Saing UMKM Kopi Dinodok Desa Bilalang Satu Strategies to Enhance the Competitiveness of Dinodok Coffee MSMEs in Bilalang Satu Village
Article Sidebar
Page Numbers:
761-773
Digital Object Identifier:
10.58578/yasin.v6i1.8939
Viewed: 125 times
Downloaded: 47 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Muhamad Zakir Mokoginta1, Muharto Muharto2*, Aisya Mutiarasari3 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
The growth of local micro, small, and medium enterprises (MSMEs) needs to be continuously encouraged to enhance development and competitiveness; however, some MSMEs, such as Kopi Dinodok in Bilalang Satu Village, Kotamobagu City, still exhibit relatively slow progress. This study aimed to formulate strategies to improve the competitiveness of the Kopi Dinodok MSME, which produces pure robusta coffee with a distinctive flavor and has obtained certification from the Food and Drug Supervisory Agency (Balai POM) and an MD license. The research employed a descriptive qualitative approach with SWOT analysis, using data obtained through in-depth interviews with the owner, workers, and customers, field observations, and document analysis. The results of the analysis showed a total IFAS score of 2.97, with key strengths including product quality, official certification, government support, an organized production process, and customer loyalty, alongside weaknesses such as limited capital, low production capacity, and suboptimal digital marketing. The total EFAS score of 2.94 indicated major opportunities in the form of a growing coffee consumption trend, expanding local and national markets, government-provided training support, and potential collaboration with culinary business actors, while the enterprise also faces threats such as fluctuating coffee bean prices, intense competition, and limited production technology. The Cartesian SWOT Diagram analysis positioned the MSME in Quadrant I (aggressive strategy) with coordinates (1.85; 1.62), indicating that internal strengths can be optimally leveraged to capture external opportunities. It is concluded that strategies to enhance the competitiveness of Kopi Dinodok include market penetration, brand strengthening, product diversification, and the optimization of digital marketing, which in practical terms imply the development of innovative MSME business strategies based on local potential.
Citation Metrics:
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Amelyawati, F., Herachwati, N., & Nadia, F. N. D. (2023). Meningkatkan Daya Saing melalui Manageman Sumber Daya Manusia (MSDM) sebagai Strategi Peningkatan Kinerja. Briliant: Jurnal Riset dan Konseptual, 8(1), 22. https://doi.org/10.28926/briliant.v8i1.1147
Andarini, S., Ikaningtyas, M., Putri, R. K., Fitria, A. D., & Kartika, R. W. (2023). Strategi Peningkatan Daya Saing UMKM dalam Menghadapi Masyarakat Ekonomi ASEAN. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(2), 698–707. https://doi.org/10.47467/alkharaj.v6i2.3318
Arofah, T. N., Puji, E., Rochmah, N., Maulidia, D., & Kurniawati, F. (2025). Analisis Pengendalian Biaya Produksi dalam Meningkatkan Laba pada UMKM Soto Abas Trunojoyo.
Barki, K., Agribisnis, M., & Diponegoro, U. (n.d.). Penguatan Strategi Branding Kreatif dan Pemasaran Digital yang Terarah untuk. 3, 67–79.
Basuki, T. I., & R.T., D. R. D. (2023). Kajian Analisis Strategi Peningkatan Daya Saing UMKM. Community Development Journal: Jurnal Pengabdian Masyarakat, 4(3), 5596–5600. https://doi.org/10.31004/cdj.v4i3.17118
Chandraningsih, P. D., & Sudarmawan, I. W. E. (2023). Analisis Strategi Pemasaran Hotel Prime Plaza Sanur pada Masa Pandemi COVID-19. Jurnal Ilmiah Pariwisata dan Bisnis, 2(1), 112–125. https://doi.org/10.22334/paris.v2i1.282
Fadhilah, N., Hasibuan, A., Ahmadi, A., Harahap, D. N., & Ritonga, K. (2023). Memperkuat Posisi Daya Saing Perusahaan. Journal of Management and Creative Business, 1(1), 79–85. https://doi.org/10.30640/jmcbus.v1i1.496
Firdaus, R. A. (2023). Praktik pada Pasar Monopoli dan Monopsoni. Diversity: Jurnal Ilmiah Pascasarjana, 3(1), 35–45. https://doi.org/10.32832/djip-uika.v3i1.9437
Hidayat, T., Wulandari, A., Mulyanto, H., Bastanta, A. R., & Muhsoni, R. (2024). Meningkatkan Daya Saing UMKM melalui Analisis SWOT dan NIB. Jurnal Komunitas: Jurnal Pengabdian Kepada Masyarakat, 7(1), 8–13. https://doi.org/10.31334/jks.v7i1.3798
Idayu, R., Husni, M., & Suhandi, S. (2021). Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) untuk Meningkatkan Perekonomian Masyarakat Desa di Desa Nembol Kecamatan Mandalawangi Kabupaten Pandeglang Banten. Jurnal Manajemen STIE Muhammadiyah Palopo, 7(1), 73. https://doi.org/10.35906/jm001.v7i1.729
Jannah, M., Faizah, A. N., Indraputri, A. J., Puspita, V. E., Hidayat, R., & Ikaningtyas, M. (2024). Pentingnya Analisis SWOT dalam Suatu Perencanaan dan Pengembangan Bisnis. IJESPG Journal, 2(1), 9–17.
M., M. P. A., E., M. I., Ayumi, N. G. K., & Wikansari, R. (2024). Daya Saing Produk UMKM terhadap Maraknya Produk Impor. SENTRI: Jurnal Riset Ilmiah, 3(1), 78–84. https://doi.org/10.55681/sentri.v3i1.2121
Maria, V., Nurkhalida, L., & AB. AL., S. U. (2024). Analisis Faktor-Faktor yang Dapat Mempengaruhi Inovasi UMKM dalam Meningkatkan Daya Saing Produk Lokal. MASMAN: Master Manajemen, 2(2), 1–7. https://doi.org/10.59603/masman.v2i2.378
Maurina, A. C., & Rusdianto, R. Y. (2023). Strategi Peningkatan Daya Saing UMKM terhadap Perdagangan Internasional. Jurnal Pengabdian Kepada Masyarakat, 2(2), 70–76. https://doi.org/10.55606/jpkm.v2i2.146
Mutiarasari, A., & Manoppo, E. (2024). Analisis Optimalisasi Penjualan dengan Pendekatan SWOT pada UMKM Rumah Kue Arafah Kotamobagu. Jurnal Manajemen Bisnis dan Kewirausahaan, 8(4), 995–1004. https://doi.org/10.24912/jmbk.v8i4.29305
Ramdani, N. G., Fauziyyah, N., Fuadah, R., Rudiyono, S., Septiyaningrum, Y. A., Salamatussa’adah, N., & Hayani, A. (2023). Definisi dan Teori Pendekatan, Strategi, dan Metode Pembelajaran. Indonesian Journal of Elementary Education and Teaching Innovation, 2(1), 20–31. https://doi.org/10.21927/ijeeti.2023.2(1).20-31
Safitri, Z., El, W., Sitorus, V. P., & Noviyanti, I. (2024). Analisis SWOT terhadap Pengembangan Strategi Bisnis pada Warung Makan Asyik Desa Balunijuk. Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis, 2(3), 140–153. https://doi.org/10.61132/manuhara.v2i3.967
Sari, A. R., & Hwihanus, H. (2023). Peranan Sistem Informasi Akuntansi terhadap Perkembangan Usaha Mikro Kecil Menengah (UMKM) pada Hisana Fried Chicken di Surabaya. Journal of Management and Creative Business, 1(1), 162–174. https://doi.org/10.30640/jmcbus.v1i1.534
Sobar, A., Permadi, I., Alhidayatullah, A., & Fathussyaadah, E. (2023). Peningkatan Kualitas Produk dan Layanan UMKM untuk Meningkatkan Daya Saing. JMM (Jurnal Masyarakat Mandiri), 7(4), 3782. https://doi.org/10.31764/jmm.v7i4.16383
Sudrartono, T., Nugroho, H., Irwanto, I., Agustini, I. G. A. A., Yudawisastra, H. G., Maknunah, L. U., Amaria, H., Witi, F. L., Nuryanti, N., & Sudirman, A. (2022). Kewirausahaan UMKM di Era Digital. CV Widina Media Utama.
Suyanto, U. Y., & Purwanti, I. (2020). Pengembangan Model Peningkatan Daya Saing UMKM Berbasis E-Commerce (Studi pada UMKM Kabupaten Lamongan). Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(1), 189–198. https://doi.org/10.36778/jesya.v4i1.299
Timbuleng, L., Mutiarasari, A., & Manoppo, E. (2024). Analisis Strategi Pengembangan Ternak Bebek Petelur di Desa Mopuya Kabupaten Bolaang Mongondow. 02(01), 1–9.
Yira. (2020). Manajemen Strategi Dianti. Angewandte Chemie International Edition, 6(11), 951–952. http://repo.iain-tulungagung.ac.id/5510/5/BAB%202.pdf
Yolanda, C. (2024). Peran Usaha Mikro, Kecil, dan Menengah (UMKM) dalam Pengembangan Ekonomi Indonesia. Jurnal Manajemen Dan Bisnis, 2(3), 170–186. https://doi.org/10.36490/jmdb.v2i3.1147