The Impact of Digital Marketing Strategies on Consumer Behavior in Nepal

Crossmark

Article Sidebar

Page Numbers: 280-287
Download PDF
Published: Feb 14, 2025
Digital Object Identifier: 10.58578/ijemt.v3i1.4979
Save this to:
Save to Mendeley Download RIS

Article Metrics:
Viewed: 1.904 times
Downloaded: 432 times
Article can trace at:

Author Fee:
Free Publication Fees for Foreign Researchers (USD 0.00)
Check for article on SINTA:

LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers

Connected Papers:
Connected Papers


Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.


Authors:
Poonam Kumari Labh Karna1
Copyright :

Authors retain copyright and grant the journal right of first publication.

Explore Our Journals
Find the journal that best fits your research. If this journal does not match your manuscript’s scope, explore our portfolio below to select a more suitable publication venue.

Main Article Content

Poonam Kumari Labh Karna
R.R.M. Campus, T.U., Nepal

Abstract

Nepal, digital marketing has had a significant impact on consumer behaviour and changed how companies communicate with their clientele. The impact of important digital marketing techniques on Nepalese consumers' purchase decisions is examined in this study. These tactics include influencer marketing, content marketing, social media marketing, search engine optimisation (SEO), and personalised advertising. The study used a mixed-method technique to gather data from Nepali firms and customers through surveys and interviews. The results show that the best ways to raise brand recognition and encourage purchase intent are through influencer endorsements and social media marketing. The study also outlines obstacles that prevent digital marketing in Nepal from reaching its full potential, including gaps in digital literacy, trust issues, and internet accessibility problems. In order to improve consumer engagement and overcome these obstacles for more successful market penetration, the report ends with actionable suggestions for companies looking to improve their digital marketing strategy.

Keywords:
Share Article:

Citation Metrics:

Scopus

Downloads

Download data is not yet available.

Citation Metrics & Similar Scopus Articles

Data source Crossref
0
citations
Citation counts are source-specific and may differ because database coverage, reference matching, and update schedules are different. Counts are not added together. Crossref values represent citation links registered and matched by Crossref.
Check Secondary Documents in Scopus
Open this article in Scopus, then check the Secondary documents tab. Use Manual Citation Fallback only for counts you have verified manually.
Open in Scopus
Similar Scopus Articles
Scopus
  1. Naemi Z. (2027)
    The Relationship between Second Language Learning Strategies, Learning Engagement, and Writing Skill in the Arabic Writing Curriculum
    Language Related Research, 17(4), 331-360
  2. Berenjian K. (2027)
    Impact of Mild Traumatic Brain Injury (mTBI) on CYP2D6 Activity and the Restorative Effects of Melatonin and Vitamin C Supplementation
    Iranian Journal of Pharmaceutical Research, 26(1)
  3. Kusuma N.A. (2027)
    Exploring the acceptance of science teachers toward simulator-based technology
    Multidisciplinary Science Journal, 9(1)

Article Details

How to Cite
Karna, P. K. L. (2025). The Impact of Digital Marketing Strategies on Consumer Behavior in Nepal. International Journal of Education, Management, and Technology, 3(1), 280-287. https://doi.org/10.58578/ijemt.v3i1.4979

Creative Commons License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

References

Adhikari, P., & Shrestha, M. (2021). The role of digital marketing in Nepal's evolving consumer market. Journal of Business and Innovation, 12(2), 45-59.
Audrezet, A., de Kerviler, G., Moulard, J., & Fournier, S. (2020). Authenticity under threat: The rise of professional fakefluencers. Journal of Business Research, 117, 466-479.
Avgerou, C. (2008). Information systems in developing countries: A review of the literature. The Journal of Strategic Information Systems, 17(2), 81-99.
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS quarterly, 471-482.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK.
Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS quarterly, 51-90.
Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45.
Kotler, P., & Armstrong, G. (2018). Principles of marketing. Pearson Education Limited.
Nepal Telecommunications Authority [NTA]. (2023). Internet penetration report. Retrieved from www.nta.gov.np
Sharma, B., & K.C., R. (2021). Consumer trust and digital transactions in Nepal: Challenges and opportunities. Nepal Economic Review, 8(1), 78-93.
Smith, A. (2019). Digital marketing strategies that work. Kogan Page Publishers.
Thapa, K. (2022). The rise of influencer marketing in Nepal: An empirical analysis. Marketing Insights Nepal, 5(1), 112-129.
Tsimonis, G., & Dimitriadis, S. (2014). Social media marketing: The role of Facebook in Greek SMEs. Procedia-Social and Behavioral Sciences, 14

Most read articles by the same author(s)