Social Media Pressure in Marriage: A Critical Review

Main Article Content

Dedek Nur Annisa
Dinda Meliasari
Shofi Aulia Rahma Rambe
Tessalonika Christmas
Hairani Siregar -

Abstract

The rapid expansion of social media in Indonesia, with 139 million active users spending more than three hours online daily, has increasingly blurred the boundary between private marital life and public spectacle. This condition has intensified digital jealousy, social comparison, and dramaturgical self-presentation, which may strain relationship quality and shape young people’s perceptions of marriage. This study aims to analyze social media pressures on marital dynamics among Indonesia’s younger generation, particularly Gen Z and millennials, by drawing on Goffman’s dramaturgical theory to examine mechanisms related to idealized expectations, negative marital narratives, and relational conflict. Using a qualitative descriptive approach, this study conducted a systematic literature review of secondary sources published between 2016 and 2026, including journals, books, and reports. The data were analyzed through content analysis involving open, axial, and selective coding, with triangulation used to strengthen validity. The findings indicate that social media amplifies upward comparison through curated “front-stage” representations of marital harmony, while digital jealousy, phubbing, and cyber-infidelity contribute to declining trust and relational dissatisfaction. Negative viral content also appears to delay marriage commitments among younger generations. Intensive social media use is associated with a 15% decline in marital satisfaction and increasing divorce trends, although media literacy and family values function as important moderating factors. The study concludes that social media pressures pose a growing challenge to family institutions, yet targeted interventions, including digital literacy, premarital counseling, and the promotion of realistic relational content, may help mitigate these risks. The study contributes to family sociology and digital society literature by clarifying how online visibility, comparison, and mediated interaction reshape contemporary marital expectations and relationship stability.

Downloads

Download data is not yet available.

Scopus Citation Data

Data source Crossref
0
citations
Check Secondary Documents in Scopus
Open this article in Scopus, then check the Secondary documents tab. Use Manual Citation Fallback only for counts you have verified manually.
Open in Scopus
Similar Scopus Articles
Scopus
  1. Prahani R.S.B.K. (2027)
    Problem-Based Learning Assisted by Physics Digital Pocket Book: Experimental Study to Enhance Students’ Critical Thinking Skills Completed with Bibliometric Analysis toward Sustainable Development Goals (SDGs)
    Asean Journal of Educational Research and Technology, 6(1), 15-34
  2. Bhagyasree M.R. (2027)
    CONSUMER HEALTH ENTOMOLOGY-A FORTIORI INDUSTRIAL SCIENCE OF EMERGING PUBLIC HEALTH SIGNIFICANCE, WITH EMPHASIS ON ITS COMMERCIAL, BEHAVIOURAL AND SOCIAL CONSIDERATIONS
    Indian Journal of Entomology, 89(1), 122-127
  3. Artina F. (2027)
    Digital Literacy through a Web-Based Application: Addressing Polarization and Promoting Social Integration among Islamic Senior High School Students
    Asean Journal of Educational Research and Technology, 6(1), 51-66

Article Details

How to Cite
Annisa, D. N., Meliasari, D., Rambe, S. A. R., Christmas, T., & Siregar, H. (2026). Social Media Pressure in Marriage: A Critical Review. YASIN, 6(3), 3055-3064. https://doi.org/10.58578/yasin.v6i3.10223

References

Alfazeena, A., & S, V. (2025). Desire, identity, and rhizomatic analysis of social media’s role in shaping wedding photography trends. South India Journal of Social Sciences, 23(2), 103–108. https://doi.org/10.62656/SIJSS.v23i2.1897

Angela, A. (2025). Tren “Marriage Is Scary” di Media Sosial TikTok pada Kalangan Generasi Z [Skripsi, Universitas Pasundan]. https://repository.unpas.ac.id/78530

Anggito, A., & Setiawan, J. (2018). Metodologi Penelitian Kualitatif. CV Jejak.

Astuti, S. D. (2025). Dampak Media Sosial dan Kecemasan Pernikahan Gen Z: Studi Kasus di Kalangan Mahasiswa UIN Sunan Kalijaga Yogyakarta [Master’s thesis, UIN Sunan Kalijaga Yogyakarta]. https://digilib.uin-suka.ac.id/id/eprint/74424

Asy’ari, M. F., & Amelia, A. R. (2024). Terjebak dalam Standar TikTok: Tuntutan yang Harus Diwujudkan? Studi Kasus Tren Marriage Is Scary. Jurnal Multidisiplin West Science, 3(9), 1438–1445. https://doi.org/10.58812/jmws.v3i09.1604

Creswell, J. W. (2013). Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed. Pustaka Pelajar.

Dayton, J. (2022). Facebook usage and perceived relationship satisfaction among married individuals [Doctoral dissertation, Northwest University]. https://archives.northwestu.edu/bitstream/handle/nu/59504/dayton_julian_psyd_2022.pdf?isAllowed=y&sequence=1

Dewi, U. K., Aini, A. Z., Wahyuningtyas, A., Atsar, N. H. N., Achdiani, Y., & Nastia, G. I. P. (2025). Fenomena Marriage Is Scary pada Generasi Z: Analisis Persepsi, Media Sosial, dan Kesiapan Menikah. Triwikrama: Jurnal Ilmu Sosial, 11(9), 1391–1400. https://cibinstitute.id/index.php/triwikrama/article/view/3599

Faqih, Y. A. (2025). Pengaruh Tren Marriage Is Scary di Media Sosial terhadap Sikap Menikah Mahasiswa: Perspektif Teori Kultivasi George Gerbner dan Maqashid Syari’ah Al-Syatibi (Studi di Mahasiswa Pascasarjana UIN Syekh Wasil Kediri) [Master’s thesis, UIN Syekh Wasil Kediri]. https://etheses.iainkediri.ac.id/20195

Hertlein, K. M., & Twist, M. L. (2019). The Internet family: Technology in couple and family relationships. Routledge.

Jabali, O., Hamamra, B., & Mahamid, F. (2024). Modern relationships and social media: Exploring the digital dynamics of husband–wife interactions. Humanities and Social Sciences Communications, 11, Article 1727. https://doi.org/10.1057/s41599-024-04289-3

Moss, R. (2019). The influences of family, peers and media on young women’s romantic relationship expectations. Fields: Journal of Huddersfield Student Research, 5(1), 143–179. https://www.fieldsjournal.org.uk/article/id/583

Muise, A., Christofides, E., & Desmarais, S. (2009). More information than you ever wanted: Does Facebook bring out the green-eyed monster of jealousy? CyberPsychology & Behavior, 12(4), 441–444. https://doi.org/10.1089/cpb.2008.0263

Mutmainnah, S., Adawiyah, K., Madali, Z. A., & Hikmatullah. (2026). Pernikahan di Era Media Sosial di Indonesia: Analisis Sosial terhadap Perubahan Relasi Suami Istri dalam Keluarga Modern. Al-Zayn: Jurnal Ilmu Sosial & Hukum, 4(1), 6283–6291. https://doi.org/10.61104/alz.v4i1.4132

Nwankwo, J. E. (2026). Influence of social media use on the relationship expectations of single men and women in Osogbo. International Journal of Spectrum Research in Social & Management Sciences, 2(1), 185–205. https://www.ijsrjournal.com/journals/ijsrsm/issues/vol-2-issue-1/ijsr-479967

Pakarti, M. H. A., Fathiah, I., & Ulpah, G. (2023). Dampak Teknologi dan Media Sosial terhadap Tingkat Perceraian di Era Digital: Studi Kasus pada Pasangan Milenial. As-Sakinah: Jurnal Hukum Keluarga Islam, 1(2), 162–174. https://doi.org/10.51729/sakinah12202

Parawansah, K. I. (2026). Memahami Komunikasi Sosial: Front Stage dan Back Stage Menurut Teori Dramaturgi Goffman. Al-Qolamuna: Journal Komunikasi dan Penyiaran Islam, 3(1), 125–139. https://doi.org/10.71242/8td39d58

Rahmah, Y. S. (2025). Pengaruh Media Sosial terhadap Perspektif dan Keinginan di Kalangan Generasi Z dalam Pernikahan (Studi Kasus di Kota Banjarmasin) [Skripsi, UIN Antasari Banjarmasin]. https://idr.uin-antasari.ac.id/28702

Rijali, A. (2019). Analisis Data Kualitatif. Alhadharah: Jurnal Ilmu Dakwah, 17(33), 81–95. https://doi.org/10.18592/alhadharah.v17i33.2374

Sabila, A., Firmansyah, A., Nadiyana, D. N., Budiman, E. A., Putri, M., Wirahma, N. S., & Mulyadi, D. (2025). Peran Media Sosial dalam Memicu Perceraian di Kabupaten Cianjur. Journal of Law Perspectives Review, 1(2), 71–82. https://doi.org/10.64670/jlpr.v1i2.35

Satori, D., & Komariah, A. (2017). Metode Penelitian Kualitatif. Alfabeta.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Tandon, A., Dhir, A., & Mäntymäki, M. (2021). Jealousy due to social media? A systematic literature review and framework of social media-induced jealousy. Internet Research, 31(5), 1541–1582. https://doi.org/10.1108/INTR-02-2020-0103

Ulum, W. (2025, March 19). 5 Faktor Psikologis yang Mempengaruhi Keputusan Pernikahan. Universitas STEKOM. https://stekom.ac.id/artikel/5-faktor-psikologis-yang-mempengaruhi-keputusan-pernikahan

Utami, M., Anam, M. K., & Noorrizki, R. D. (2021). The relationship between phubbing and romantic relationship satisfaction: A literature review. KnE Social Sciences, 4(15), 370–385. https://doi.org/10.18502/kss.v4i15.8226


Explore Our Journals
Find the most suitable journal for your research. If this journal does not fully align with the scope of your manuscript, we invite you to explore our wider portfolio of journals covering diverse fields of study. Please select one of the journals below to identify the most appropriate publication platform for your work.