Assessing the Influence of the Media Technologies on Communication Practices and Social Change

Crossmark

Article Sidebar

Page Numbers: 256-269
Download PDF
Published: Apr 23, 2025
Digital Object Identifier: 10.58578/alsystech.v3i2.5468
Save this to:
Save to Mendeley Download RIS

Article Metrics:
Viewed: 654 times
Downloaded: 352 times
Article can trace at:

Author Fee:
Free Publication Fees for Foreign Researchers (USD 0.00)
Check for article on SINTA:

LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers

Connected Papers:
Connected Papers


Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.


Authors:
Gaius Jeff Yadima1, Silas Iliya2
Copyright :

Authors retain copyright and grant the journal right of first publication.

Explore Our Journals
Find the journal that best fits your research. If this journal does not match your manuscript’s scope, explore our portfolio below to select a more suitable publication venue.

Main Article Content

Gaius Jeff Yadima
Glorious Vision University, Edo State, Nigeria
Silas Iliya
Taraba State University, Jalingo, Nigeria

Abstract

This paper investigates the impact of media technologies on communication practices and social change through the framework of technological determinism. The purpose of the study is to analyze how advancements in media technologies influence individual and societal communication, thereby affecting cultural norms, political engagement, and economic development. Employing a qualitative descriptive methodology, this research evaluates both the positive and negative consequences of media technology adoption. The findings reveal that while technological determinism posits that technology fundamentally shapes social structures and behaviors, there is also significant evidence supporting the role of human agency in mediating media use. This dual perspective emphasizes the complexity of the relationship between technology and society, suggesting that media technologies not only drive societal transformation but also interact with human choices and cultural contexts. The implications of this study highlight the necessity for scholars and practitioners to adopt a nuanced understanding of media technologies' influence, encouraging further research that integrates both technological impacts and human agency. Ultimately, this research contributes to the broader discourse on the interplay between technology and society, underscoring the importance of critically examining the role of media in shaping communication practices and fostering social change.

Keywords:
Share Article:

Citation Metrics:

Scopus

Downloads

Download data is not yet available.

Citation Metrics & Similar Scopus Articles

Data source Crossref
0
citations
Citation counts are source-specific and may differ because database coverage, reference matching, and update schedules are different. Counts are not added together. Crossref values represent citation links registered and matched by Crossref.
Check Secondary Documents in Scopus
Open this article in Scopus, then check the Secondary documents tab. Use Manual Citation Fallback only for counts you have verified manually.
Open in Scopus
Similar Scopus Articles
Scopus
  1. Afrouz M. (2027)
    Automatic Detection of Grammatical Errors in English Translations: Assessing the Efficacy and Suggesting Some Recommendations for Boosting Grammarly Software
    Language Related Research, 17(4), 1-33
  2. Alisheva Z.N. (2027)
    Innovative technologies for paraffin deposit removal in oil tubing to enhance oil recovery: a mechanical approach
    Kompleksnoe Ispolzovanie Mineralnogo Syra, 341(2), 49-59
  3. Hassanalizadeh S. (2027)
    Phonological and Morphological Changes of Persian Loanwords in Ottoman Turkish Language in the Process of Localization
    Language Related Research, 17(4), 433-467

Article Details

How to Cite
Yadima, G. J., & Iliya, S. (2025). Assessing the Influence of the Media Technologies on Communication Practices and Social Change. ALSYSTECH Journal of Education Technology, 3(2), 256-269. https://doi.org/10.58578/alsystech.v3i2.5468

Creative Commons License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

References

Akpan, I., & Mutua, A. (2025). Indigenous African Communication and Media Systems in a Digitized Age. Rowman & Littlefield.
Akarika, D. (2023). Digital Technology and Public Relations Practice in Nigeria: A Critical Discourse. Retrieved from [https://www.academia.edu/106555664/Digital_Technology_and_Public_Relations_Practice_in_Nigeria_A_critical_Discourse](https://www.academia.edu/106555664/Digital_Technology_and_Public_Relations_Practice_in_Nigeria_A_critical_Discourse)
Asemah, E. S., & Ede, P. O. (2019). Communication and Society: A Textbook of the Role of Communication in Society. Jos: Great Future Press.
Albrechtslund, A. (2016). Privacy and Social Media. Springer. 56(3), 34-37.
Awofadeju, O. P. (2022).Impact of Information and Communication Technology on Broadcast Media: A Study of Broadcasting Corporation of Oyo State, Orita Basorun, Ibadan.International Journal of Intellectual Discourse, 5(4), 60–73. Retrieved from [https://ijidjournal.org/index.php/ijid/article/view/324](https://ijidjournal.org/index.php/ij id/article/view/324)
Appelgren, E. (2023). The No-Go Zone of Journalism Studies Revisiting the Concept of Technological Determinism Digital Journalism. Retrieved from [https://www.tandfonline.com/doi/full/10.1080/21670811.2023.2188472](https://www.tan dfonline.com/doi/full/10.1080/21670811.2023.2188472)
Boyd, D. (2017). It's Complicated: The Social Lives of Networked Teens. Yale University Press.
Dutta, M. J. (2023). Decolonizing Communication for Social Change: A Culture-Centered Approach. Journal of Applied Communication Research.
Fuchs, C. (2017). Social Media: A Critical Introduction. Sage Publications.
Howard, P. N. (2020). Lie Machines: How to Save Democracy from Troll Armies, Deceitful Robots, Junk News Operations, and Political Operatives. Yale University Press.
Helle-Valle, J., & Storm-Mathisen, A. (2020). A Social Science Perspective on Media Practices in Africa. Berghahn Books. citeturn0search12
Izuogu, K. C., Okpara, O., & Omeonu, D. U. (2025).The Paradox of The Internet in Journalism in Nigeria: Between Flexibility and Accuracy Challenges.Baileo: Jurnal Sosial Humaniora, 2(2), 256–267. Retrieved from [https://ojs3.unpatti.ac.id/index.php/baileofisip/article/view/16844](https://ojs3.unpatti.ac .id/index.php/baileofisip/article/view/16844)
Jenkins, H. (2024). Revenge of the Tipping Point. The Atlantic. 66/78
Jenkins, H., Ford, S., & Green, J. (2016). Spreadable Media: Creating Value and Meaning in a Networked Culture. NYU Press.
Kim, S. (2024).Understanding Political Communication and Political Communicators on Twitch. arXiv Preprint. Retrieved from [https://arxiv.org/abs/2407.05186](https://arxiv.org/abs/2407.05186)
Madaki, W. M., & Co-authors. (2024). Issues in Broadcasting and Technological Determinism: A Review.International Journal of Humanities and Social Sciences. Retrieved from [https://ejournal.yasin-alsys.org/IJHESS/article/view/3301](https://ejournal.yasin-alsys.org/IJHESS/article/view/3301)
McQuail, D. (2017). McQuail’s Mass Communication Theory. Sage Publications.
Suemo, J., Ahmad, M. B., & Mohammed, A. (2024). An Analysis of the Major Factors of Hate Speech in the Nigerian Digital Environment. Journal of Communication and Media Research, 16(1), 32–46. Retrieved from [https://www.jcmrjournal.org/article/an-analysis-of-the-major-factors-of-hate-speech-in-the-nigerian-digital-environm_585](https://www.jcmrjournal.org/article/an-analysis-of-the-major-factors-of-hate-speech-in-the-nigerian-digital-environm_585)
Thompson, R. (2019). The Globalization of Media and Culture. Polity.13,24(3)35.