The Impact of Media Priming on Public Awareness of Development Issues in Adamawa

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Vol 3 No 1 (2025): Journal of Multidisciplinary Science: MIKAILALSYS
Page Numbers: 262-274
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Published: Mar 24, 2025
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Gaius Jeff Yadima1
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Gaius Jeff Yadima
Glorious Vision University, Edo State, Nigeria

Abstract

This study examines the impact of media priming on public awareness of development issues in Adamawa. Using the priming theory as a framework, the research explores how media exposure influences public perception, prioritisation, and engagement with development topics such as health, environment, and social change. The study analyzes media content and audience responses to determine the extent to which priming shapes awareness and attitudes. The study was anchored on priming theory. Findings reveals that media priming shapes political behavior, influences public support, media messages affect environmental communication, racial priming reinforces stereotypes and further recommends that media literacy education, balanced content, ethical media practices and public awareness to abreast the audience about media priming should be encouraged to help them make informed decisions.

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How to Cite
Yadima, G. J. (2025). The Impact of Media Priming on Public Awareness of Development Issues in Adamawa. Journal of Multidisciplinary Science: MIKAILALSYS, 3(1), 262-274. https://doi.org/10.58578/mikailalsys.v3i1.5237

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

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