Strategi Adaptasi Radio Siaran Konvensional dalam Menghadapi Disrupsi Podcast dan Platform Audio Digital: Studi Kasus Radio Swasta di Era Post-Pandemi Adaptation Strategies of Conventional Broadcast Radio in Facing the Disruption of Podcasts and Digital Audio Platforms: A Case Study of Private Radio in the Post-Pandemic Era

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Page Numbers: 3386-3399
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Published: Jun 9, 2026
Digital Object Identifier: 10.58578/tsaqofah.v6i4.10522
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Authors:
Edison Edison1*, Muhammad Zacky Mahendra2
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Edison Edison
UIN Sultan Syarif Kasim Riau, Pekanbaru
Muhammad Zacky Mahendra
UIN Sultan Syarif Kasim Riau, Pekanbaru

Abstract

The conventional broadcast radio industry in Indonesia is facing increasingly intense disruption pressures due to the emergence of podcasts and digital audio platforms that have fundamentally changed audiences’ media consumption patterns. The Covid-19 pandemic also accelerated this shift, prompting private radio stations to formulate comprehensive adaptation strategies to maintain their existence and relevance. This study aims to analyze the adaptation strategies of conventional broadcast radio in facing the disruption of podcasts and digital audio platforms in the post-pandemic era. This study used a qualitative approach with a case study design. Data were collected through in-depth discussions with key informants consisting of a program director, senior producer, head of the digital division, marketing manager, and senior broadcaster, and were strengthened through field observation and documentation study. The data were analyzed using the Miles and Huberman interactive model. The results identified five main dimensions of adaptation strategies, namely the transformation of content distribution toward multiplatform delivery, the development of original podcasts with a strong identity, the repositioning of live broadcasting as a differentiation value, the transformation of human resource competencies, and the restructuring of revenue models. The conclusion of this study affirms that conventional radio is not heading toward extinction but is undergoing a process of mediamorphosis that, if managed strategically, can produce an audio medium that is more adaptive, competitive, and relevant in the digital era. The implications of this study contribute to the development of media adaptation studies and provide practical input for the radio industry in designing sustainable digital transformation strategies.

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How to Cite
Edison, E., & Mahendra, M. Z. (2026). Strategi Adaptasi Radio Siaran Konvensional dalam Menghadapi Disrupsi Podcast dan Platform Audio Digital: Studi Kasus Radio Swasta di Era Post-Pandemi. TSAQOFAH, 6(4), 3386-3399. https://doi.org/10.58578/tsaqofah.v6i4.10522

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

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