Appraising Breakthrough Action Organisation’s Social and Behavioural Change Communication in the “Check Am O!” Tuberculosis Campaign in Nasarawa State
Article Sidebar
Page Numbers:
1249-1279
Published:
Oct 31, 2025
Digital Object Identifier:
10.58578/ijhess.v3i3.7796
Article Metrics:
Viewed: 61 times
Downloaded: 22 times
Article can trace at:
Author Fee:
Free Publication Fees for Foreign Researchers (0.00)
Check for article on SINTA:
We cordially invite qualified professionals to join LYAS Publisher as Editors or Reviewers. Your expertise will contribute significantly to maintaining the quality of our publications. If you are interested, please complete the following form: Call for Editors & Reviewers
Connected Papers:
Please feel free to contact us if you need more information about the submission process or have any further questions.
Authors:
Maryann Ukamaka Ogili1, Mercy Tartsea Anshase2, Akurega Iorhemba Moses3 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
This study examined the effectiveness of Breakthrough Action’s social and behaviour change communication (SBCC) campaign titled “Check Am O!” on tuberculosis (TB) awareness and behavioural response among residents of Nasarawa State, Nigeria. Adopting a survey research design, data were collected using structured questionnaires administered to a sample of 400 respondents, determined using Yamane’s (1967) formula from a projected population of 2,946,138. A multistage sampling technique was employed to ensure representativeness. The study was anchored on the Knowledge, Attitude, and Practice (KAP) theory, and data were analyzed using the Pearson Product Moment Correlation Coefficient (PPMC) at a 0.05 alpha level. The findings established a statistically significant relationship between residents’ knowledge of TB, their attitudes, and the adoption of recommended health behaviours as promoted in the “Check Am O!” campaign. Respondents demonstrated high awareness of TB risks (WMS = 4.43), and this knowledge positively influenced their adoption of precautionary measures (WMS = 4.22). The study concluded that the campaign effectively influenced knowledge, attitude, and behavioural change regarding TB prevention. It recommended the inclusion of diverse folk and indigenous media platforms to enhance message penetration, particularly in peri-urban and rural areas, ensuring equitable access to campaign information across all communities in Nasarawa State.
Downloads
Download data is not yet available.
Article Details
How to Cite
Ogili, M. U., Anshase, M. T., & Moses, A. I. (2025). Appraising Breakthrough Action Organisation’s Social and Behavioural Change Communication in the “Check Am O!” Tuberculosis Campaign in Nasarawa State. International Journal of Humanities, Education, and Social Sciences, 3(3), 1249-1279. https://doi.org/10.58578/ijhess.v3i3.7796
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Abdissa, D., Kebede, Y., Morankar, S., Abraham, G., Bulcha, G., Shiferaw, T., ... & Birhanu, Z. (2024). Effectiveness of integrated social and behavior change communication interventions in mass drug administration campaigns in enhancing knowledge, perceptions, and preventive practices for neglected tropical diseases in Jimma. Risk Management and Healthcare Policy, 2331-2357.
Albarracín, D, McNatt, P.S., Klein, C.T., Ho, R.M., Mitchell, A.L., & Kumkale, G.T. (2003). Persuasive communications to change actions: An analysis of behavioral and cognitive impact in HIV prevention. Health Psychology, 22:166.
Andrade, C., Menon, V., Ameen, S., and Kumar, S. P. (2020). Designing and conducting knowledge, attitude, and practice surveys in psychiatry: Practical guidance. Indian Journal of Psychological Medicine, 42(5), 478-481.
Ary, D., Jacobs, L., Sorensen, C. & Walker, D. (2014). Introduction to Research in Education (9th Edition). Brazil: Wadsworth-Cengage.
Asemah, E.S., Ekhareafo, D.O. & Santas, T. (2023). General Introduction. In: Asemah, E.S., Ekhareafo, D. O. & Santas, T. (eds.). Insights to Behavioural Change Communication. Enugu: Franklead Printing Company. pp. 1-4.
Ashiekpe, J.A. (2012) Behavioural change communication strategies for enhanced corporate communications and sustainable development in Nigeria. Retrieved from https://irepos.unijos.edu.ng/jspui/handle/123456789/2110.
Asuquo, A. E., Pokam, B. D., Ibeneme, E., Ekpereonne, E., Obot, V., & Asuquo, P. N. (2015). A public-private partnership to reduce tuberculosis burden in Akwa Ibom State, Nigeria. International Journal of Mycobacteriology, 4(2), 143–150. https://doi.org/10.1016/j.ijmyco.2015.04.002.
Balogun, M. R., Sekoni, A. O., Meloni, S. T., Odukoya, O. O., Onajole, A. T., Longe- Peters, O. A., Ogunsola, F. T., & Kanki, P. J. (2019). Predictors of tuberculosis knowledge, attitudes and practices in urban slums in Nigeria: A cross-sectional study. The Pan African Medical Journal, 32, 60. https://doi.org/10.11604/pamj.2019.32.60.14622.
Bano, R., AlShammari, E., Fatima, S. B., & Al-Shammari, N. A. (2013). A comparative study of knowledge, attitude, practice of nutrition and non-nutrition student towards a balanced diet in Hail University. IOSR Journal of Nursing and Health Science, 2 (3), 29-36.
Batta, N. (2019). Structure of research reports. In: Obot, C., Nwagbara, G. and Batta, H. (Editors). Handbook of Communication and Media Research. Ibadan University Press, Ibadan, pp. 123-150.
Bertrand, J.T., O’Reilly, K., Denison, J., Anhang, R., & Sweat, M. (2006). Systematic review of the effectiveness of mass communication programs to change HIV/AIDS- related behaviors in developing countries. Health Education Research, 21:567–597.
Bhutta, Z.A., Ahmed, T., Black, R.E., Cousens, S., Dewey, K., Giugliani, E., Haider, B.A., Kirkwood, B., Morris, S.S., Sachdev, H.P., & Shekar, M., (2008). Maternal and Child Undernutrition Study Group: What works? Interventions for maternal and child undernutrition and survival. Lancet, 371:417–440.
Breakthrough ACTION (n.d.). The Role of Social and Behavior Change (SBC) Interventions on the Increase in TB Case Notification in Nigeria: Case Study.
Choi, M. (2019). Effect of Tuberculosis Prevention Campaign Message: Focused on message orientation and message presentation style. Journal of the Korea Convergence Society, 10(12), 411-420.
Clark, C.J., Spencer, R.A, Shrestha, B., Ferguson, G., Oakes, J.M. & Gupta, J. (2017). Evaluating a multicomponent social behaviour change communication strategy to reduce intimate partner violence among married couples: study protocol for a cluster randomized trial in Nepal. BMC Public Health, 17 (75), 1-14.
Curtis, V., Dreibelbis, R., Sidibe, M., Cardosi, J., Sara, J., Bonell, C. & Aunger, R. (2020). How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint. BMJ Global Health, 5(e002780), 1 – 11.
Curtis, V., Kanki, B., Cousens, S., Diallo, I., Kpozehouen, A., Sangaré, M., & Nikiema, M. (2001). Evidence of behaviour change following a hygiene promotion programme in Burkina Faso. Bulletin of World Health Organisation, 79:518–527.
Gerace, V. A. (2014). A Quantitative Investigation of the Effectiveness of Social Media in Delivering a Tuberculosis Health Communication Campaign to Millennial College Students. A Doctoral Dissertation submitted to the Faculty Administration, Rehabilitation, and Postsecondary Education, San Diego State University.
Ghahramani, A., Prokofieva, M., & de Courten, M. P. (2025). Health promotion campaigns using social media: association rules mining and co-occurrence network analysis of Twitter hashtags. BMC Public Health, 25(1), 67.
Hornik, R.C. (2002). Public Health Communication: Evidence for Behaviour Change. Mahwah, N.J: Lawrence Erlbaum Associates.
Junaid, S. A., Kanma-Okafor, O. J., Olufunlayo, T. F., Odugbemi, B. A., & Ozoh, O. B. (2021). Tuberculosis stigma: Assessing tuberculosis knowledge, attitude and preventive practices in Surulere, Lagos, Nigeria. Annals of African Medicine, 20(3), 184–192.
Kaggwa, E.B., Diop, N., & Storey, J.D. (2008). The role of individual and community normative factors: a multilevel analysis of contraceptive use among women in union in Mali. International Family Planning Perspective, 34:79–88.
Kaliyaperumal, K. I. (2004). Guideline for conducting a knowledge, attitude and practice (KAP) study. AECS Illumination, 4(1), 7 – 9.
Koenker, H., Keating, J., Alilio, M., Acosta, A., Lynch, M. & Nafo-Traore, F. (2014). Strategic roles for behaviour change communication in a changing malaria landscape. Malaria Journal, 13 (1), 1-4.
Luo, Y. F., Chen, L.C., Yang, S. C., & Hong, S. (2022). Knowledge, attitude, and practice (KAP) toward COVID-19 pandemic among the public in Taiwan: A cross-sectional study. International Journal of Environmental Research and Public Health, 19 (2784), 1-14. https://doi.org/10.3390/ijerph19052784.
Mahumud, R. A., Uprety, S., Wali, N., Renzaho, A. M., & Chitekwe, S. (2022). The effectiveness of interventions on nutrition social behaviour change communication in improving child nutritional status within the first 1000 days: Evidence from a systematic review and meta‐analysis. Maternal & Child Nutrition, 18:e13286. https://doi.org/10.1111/mcn.13286.
Maroof, Z., Ahmed, S. & ul Hadi, N. (2021). Knowledge, attitude and practice towards COVID-19 among Pakistan university students. International Journal of Innovation, Creativity and Change, 15(6), 433 – 445.
Ministry of Health and Family Welfare Government of India (2013). Facilitator’s Guide: Social and Behaviour Change Communication (SBCC): Training for Information, Education, and Communication (IEC) Officer. India: USAID.
Ministry of Health and Medical Services (2021). Healthy Village Facilitator’s Guide: Health Communication for Behaviour Change. Health Promoting Village Project: Solomon Islands.
Naseri, S., Sieverding, M. & Manochehr, M.H. (2020). Post evaluation of a tuberculosis awareness campaign in Afghanistan. Ghazanfar Medical Journal (GMJ), 5(1), 29- 38.
Ngigi, S. & Busolo, D.N. (2018). Behaviour Change Communication in Health Promotion: Appropriate Practices and Promising Approaches. International Journal of Innovative Research & Development, 7 (9), 84-93. DOI: 10.24940/ijird/2018/v7/i9/SEP18027.
Nglazi, M.D., Bekker, L.G., Wood, R., Shey, M.S., Uthman, O.A. & Wiysonge, C.S. (2014). The impact of mass media interventions on tuberculosis awareness, health-seeking behaviour and health service utilisation: A systematic review protocol. BMJ Open, 4:e004302. doi:10.1136/bmjopen-2013-004302.
Ngwu, U. I. (2017). The practice of open defecation in rural communities in Nigeria: A call for social and behaviour change communication intervention. International Journal of Communication Research, 7(3), 201-206.
Obong, U. A. & Targema, T. S. (2023). Media audience, media contents, and media-use theoretical discourse. Jozac Academic Voice (JAV), 3, 10 – 16.
Obong, U. A. (2021). The rudiments of chapters three, four and five in management science researches: A critical discourse on chapters’ descriptions, formats and expectations. A paper presented at Heritage Polytechnic's Conference on Multidisciplinary Research Methods and Data Analysis, December 2021. DOI: 10.13140/RG.2.2.31440.99844.
Obong, U. A. (2023). Film in health campaigns and reduction in incidence of COVID-19 in Nigeria: A thematic discourse analysis. Tripodos, 54, 1 – 23.
Obong, U. A. (2024). Knowledge, Attitude, and Adoption of COVID-19 Broadcast Messages in Akwa Ibom State. A Doctoral Thesis in the Department of Broadcasting, Faculty Communication and Media Studies, submitted to the Postgraduate School, University of Uyo, Akwa Ibom State, Nigeria.
Ohiengbomwan, O. T., Komolafe, I. O., Alayande, S., Njor, B. E., Onisile, D. F., & Oguzie, J. (2022). Cross-sectional community-based assessment of knowledge, attitude and practices on tuberculosis in Osun State, South-west, Nigeria. Health & Social Care in the Community, 30(5), e3171–e3183. https://doi.org/10.1111/hsc.13762.
Remsberg. (2021). Defining social and behavior change communication (SBCC) and other essential health communication terms. Policy and Practice Blogs. https://www.comminit.com/policy-blogs/content/ defining-social-and-behavior- change-communication-sbcc-andother-essential-health-communication
Ruben, B. D. (2015). Communication theory and health communication practice: The more things change, the more they stay the same. Health Communication, 1-11. DOI:10.1080 /10 410236.2014.923086.
Ruel, M.T., Menon, P., Habicht, J.P., Loechl, C., Bergeron, G., Pelto, G., Arimond, M., Maluccio, J., Michaud, L., & Hankebo, B. (2008). Age-based preventive targeting of food assistance and behaviour change and communication for reduction of childhood undernutrition in Haiti: a cluster randomised trial. Lancet, 371:588–595.
Sagili, K. D., Satyanarayana, S., & Chadha, S. S. (2016). Is Knowledge Regarding Tuberculosis Associated with Stigmatising and Discriminating Attitudes of General Population towards Tuberculosis Patients? Findings from a Community Based Survey in 30 Districts of India. PloS One, 11(2), e0147274. https://doi.org/10.1371/journal.pone.0147274.
Senam, N. (2020). Essentials and Ethics of Communication Research. Uyo: Inela Ventures & Publishers Ltd.
Snyder, L.B. (2007). Health communication campaigns and their impact on behaviour.
Snyder, L.B., Hamilton, M.A., Mitchell, E.W., Kiwanuka-Tondo, J., Fleming-Milici, F., & Proctor, D. (2004). A meta-analysis of the effect of mediated health communication campaigns on behavior change in the United States. Journal of Health Communication, 9(1), 71–96.
Targema, T. S., Obong, U. A. & Akpan, E. B. (2023). Perspective on Reception and Sense- making Theories in the Digital Age, In: Asemah, E. S., Ekhareafo, D. O. and Santas, T. (Editors.). Insights to Behavioural Change Communication. University of Jos Press, Jos, pp. 245-256.
Tolossa, D., Medhin, G., & Legesse, M. (2014). Community knowledge, attitude, and practices towards tuberculosis in Shinile town, Somali regional state, eastern Ethiopia: A cross-sectional study. BMC Public Health, 14, 804. https://doi.org/10.1186/1471-2458-14-8 04.
Turk, T., Newton, F.J., Netwon, J.D., Naureen, F. & Bokhari, J. (2013). Evaluating the efficacy of tuberculosis Advocacy, Communication and Social Mobilization (ACSM) activities in Pakistan: A cross-sectional study. BMC Public Health, 13 (887), 1-8.
USAID (2010) Behaviour change communication (BCC) learning resource package: Facilitator’s guide. Retrieved from: http://moph.gov.af/Content/Media/ Documents/ 01_BCC_LRP-Facilitator’sManual-English17122011113814663553325325.pdf. Retrieved on 10 April, 2024.
USAID Wildlife Asia (2020). Social and Behaviour Change Communication (SBCC): Demand Reduction Guidebook. USAID: Asia.
Vericat-Ferrer, M., Ayala, A., Ncogo, P., Eyene-Acuresila, J., García, B., Benito, A., & Romay-Barja, M. (2022). Knowledge, Attitudes, and Stigma: The Perceptions of Tuberculosis in Equatorial Guinea. International Journal of Environmental Research and Public Health, 19(14), 8227. https://doi.org/10.3390/ijerph19148227.
Wakefield, M.A., Loken, B., & Hornik, R.C. (2010). Use of mass media campaigns to change health behaviour. Lancet, 376:1261–1271.
Wang, J., Chen, L., Yu, M., and He, J. (2020). Impact of knowledge, attitude, and practice (KAP)-based rehabilitation education on the KAP of patients with intervertebral disc herniation. Annals of Palliative Medicine, 9 (2), 388-393.
White, L. & Muturi, N. (2023). Social and Behaviour Change Communication, In C. Fourali, J. French (eds.). The Palgrave Encyclopedia of Social Marketing, pp.1-9. DOI.org/10.1007/978-3-030-14449-4_216-1.
Wimmer, R. & Dominick, J. (2011). Mass Media Research: An Introduction (9th International Edition). Brazil: Wadsworth Cengage Learning.
Yamane, T. (1967). Statistics: An Introductory Analysis (2nd Edition). New York: Harper and Row.
Albarracín, D, McNatt, P.S., Klein, C.T., Ho, R.M., Mitchell, A.L., & Kumkale, G.T. (2003). Persuasive communications to change actions: An analysis of behavioral and cognitive impact in HIV prevention. Health Psychology, 22:166.
Andrade, C., Menon, V., Ameen, S., and Kumar, S. P. (2020). Designing and conducting knowledge, attitude, and practice surveys in psychiatry: Practical guidance. Indian Journal of Psychological Medicine, 42(5), 478-481.
Ary, D., Jacobs, L., Sorensen, C. & Walker, D. (2014). Introduction to Research in Education (9th Edition). Brazil: Wadsworth-Cengage.
Asemah, E.S., Ekhareafo, D.O. & Santas, T. (2023). General Introduction. In: Asemah, E.S., Ekhareafo, D. O. & Santas, T. (eds.). Insights to Behavioural Change Communication. Enugu: Franklead Printing Company. pp. 1-4.
Ashiekpe, J.A. (2012) Behavioural change communication strategies for enhanced corporate communications and sustainable development in Nigeria. Retrieved from https://irepos.unijos.edu.ng/jspui/handle/123456789/2110.
Asuquo, A. E., Pokam, B. D., Ibeneme, E., Ekpereonne, E., Obot, V., & Asuquo, P. N. (2015). A public-private partnership to reduce tuberculosis burden in Akwa Ibom State, Nigeria. International Journal of Mycobacteriology, 4(2), 143–150. https://doi.org/10.1016/j.ijmyco.2015.04.002.
Balogun, M. R., Sekoni, A. O., Meloni, S. T., Odukoya, O. O., Onajole, A. T., Longe- Peters, O. A., Ogunsola, F. T., & Kanki, P. J. (2019). Predictors of tuberculosis knowledge, attitudes and practices in urban slums in Nigeria: A cross-sectional study. The Pan African Medical Journal, 32, 60. https://doi.org/10.11604/pamj.2019.32.60.14622.
Bano, R., AlShammari, E., Fatima, S. B., & Al-Shammari, N. A. (2013). A comparative study of knowledge, attitude, practice of nutrition and non-nutrition student towards a balanced diet in Hail University. IOSR Journal of Nursing and Health Science, 2 (3), 29-36.
Batta, N. (2019). Structure of research reports. In: Obot, C., Nwagbara, G. and Batta, H. (Editors). Handbook of Communication and Media Research. Ibadan University Press, Ibadan, pp. 123-150.
Bertrand, J.T., O’Reilly, K., Denison, J., Anhang, R., & Sweat, M. (2006). Systematic review of the effectiveness of mass communication programs to change HIV/AIDS- related behaviors in developing countries. Health Education Research, 21:567–597.
Bhutta, Z.A., Ahmed, T., Black, R.E., Cousens, S., Dewey, K., Giugliani, E., Haider, B.A., Kirkwood, B., Morris, S.S., Sachdev, H.P., & Shekar, M., (2008). Maternal and Child Undernutrition Study Group: What works? Interventions for maternal and child undernutrition and survival. Lancet, 371:417–440.
Breakthrough ACTION (n.d.). The Role of Social and Behavior Change (SBC) Interventions on the Increase in TB Case Notification in Nigeria: Case Study.
Choi, M. (2019). Effect of Tuberculosis Prevention Campaign Message: Focused on message orientation and message presentation style. Journal of the Korea Convergence Society, 10(12), 411-420.
Clark, C.J., Spencer, R.A, Shrestha, B., Ferguson, G., Oakes, J.M. & Gupta, J. (2017). Evaluating a multicomponent social behaviour change communication strategy to reduce intimate partner violence among married couples: study protocol for a cluster randomized trial in Nepal. BMC Public Health, 17 (75), 1-14.
Curtis, V., Dreibelbis, R., Sidibe, M., Cardosi, J., Sara, J., Bonell, C. & Aunger, R. (2020). How to set up government-led national hygiene communication campaigns to combat COVID-19: a strategic blueprint. BMJ Global Health, 5(e002780), 1 – 11.
Curtis, V., Kanki, B., Cousens, S., Diallo, I., Kpozehouen, A., Sangaré, M., & Nikiema, M. (2001). Evidence of behaviour change following a hygiene promotion programme in Burkina Faso. Bulletin of World Health Organisation, 79:518–527.
Gerace, V. A. (2014). A Quantitative Investigation of the Effectiveness of Social Media in Delivering a Tuberculosis Health Communication Campaign to Millennial College Students. A Doctoral Dissertation submitted to the Faculty Administration, Rehabilitation, and Postsecondary Education, San Diego State University.
Ghahramani, A., Prokofieva, M., & de Courten, M. P. (2025). Health promotion campaigns using social media: association rules mining and co-occurrence network analysis of Twitter hashtags. BMC Public Health, 25(1), 67.
Hornik, R.C. (2002). Public Health Communication: Evidence for Behaviour Change. Mahwah, N.J: Lawrence Erlbaum Associates.
Junaid, S. A., Kanma-Okafor, O. J., Olufunlayo, T. F., Odugbemi, B. A., & Ozoh, O. B. (2021). Tuberculosis stigma: Assessing tuberculosis knowledge, attitude and preventive practices in Surulere, Lagos, Nigeria. Annals of African Medicine, 20(3), 184–192.
Kaggwa, E.B., Diop, N., & Storey, J.D. (2008). The role of individual and community normative factors: a multilevel analysis of contraceptive use among women in union in Mali. International Family Planning Perspective, 34:79–88.
Kaliyaperumal, K. I. (2004). Guideline for conducting a knowledge, attitude and practice (KAP) study. AECS Illumination, 4(1), 7 – 9.
Koenker, H., Keating, J., Alilio, M., Acosta, A., Lynch, M. & Nafo-Traore, F. (2014). Strategic roles for behaviour change communication in a changing malaria landscape. Malaria Journal, 13 (1), 1-4.
Luo, Y. F., Chen, L.C., Yang, S. C., & Hong, S. (2022). Knowledge, attitude, and practice (KAP) toward COVID-19 pandemic among the public in Taiwan: A cross-sectional study. International Journal of Environmental Research and Public Health, 19 (2784), 1-14. https://doi.org/10.3390/ijerph19052784.
Mahumud, R. A., Uprety, S., Wali, N., Renzaho, A. M., & Chitekwe, S. (2022). The effectiveness of interventions on nutrition social behaviour change communication in improving child nutritional status within the first 1000 days: Evidence from a systematic review and meta‐analysis. Maternal & Child Nutrition, 18:e13286. https://doi.org/10.1111/mcn.13286.
Maroof, Z., Ahmed, S. & ul Hadi, N. (2021). Knowledge, attitude and practice towards COVID-19 among Pakistan university students. International Journal of Innovation, Creativity and Change, 15(6), 433 – 445.
Ministry of Health and Family Welfare Government of India (2013). Facilitator’s Guide: Social and Behaviour Change Communication (SBCC): Training for Information, Education, and Communication (IEC) Officer. India: USAID.
Ministry of Health and Medical Services (2021). Healthy Village Facilitator’s Guide: Health Communication for Behaviour Change. Health Promoting Village Project: Solomon Islands.
Naseri, S., Sieverding, M. & Manochehr, M.H. (2020). Post evaluation of a tuberculosis awareness campaign in Afghanistan. Ghazanfar Medical Journal (GMJ), 5(1), 29- 38.
Ngigi, S. & Busolo, D.N. (2018). Behaviour Change Communication in Health Promotion: Appropriate Practices and Promising Approaches. International Journal of Innovative Research & Development, 7 (9), 84-93. DOI: 10.24940/ijird/2018/v7/i9/SEP18027.
Nglazi, M.D., Bekker, L.G., Wood, R., Shey, M.S., Uthman, O.A. & Wiysonge, C.S. (2014). The impact of mass media interventions on tuberculosis awareness, health-seeking behaviour and health service utilisation: A systematic review protocol. BMJ Open, 4:e004302. doi:10.1136/bmjopen-2013-004302.
Ngwu, U. I. (2017). The practice of open defecation in rural communities in Nigeria: A call for social and behaviour change communication intervention. International Journal of Communication Research, 7(3), 201-206.
Obong, U. A. & Targema, T. S. (2023). Media audience, media contents, and media-use theoretical discourse. Jozac Academic Voice (JAV), 3, 10 – 16.
Obong, U. A. (2021). The rudiments of chapters three, four and five in management science researches: A critical discourse on chapters’ descriptions, formats and expectations. A paper presented at Heritage Polytechnic's Conference on Multidisciplinary Research Methods and Data Analysis, December 2021. DOI: 10.13140/RG.2.2.31440.99844.
Obong, U. A. (2023). Film in health campaigns and reduction in incidence of COVID-19 in Nigeria: A thematic discourse analysis. Tripodos, 54, 1 – 23.
Obong, U. A. (2024). Knowledge, Attitude, and Adoption of COVID-19 Broadcast Messages in Akwa Ibom State. A Doctoral Thesis in the Department of Broadcasting, Faculty Communication and Media Studies, submitted to the Postgraduate School, University of Uyo, Akwa Ibom State, Nigeria.
Ohiengbomwan, O. T., Komolafe, I. O., Alayande, S., Njor, B. E., Onisile, D. F., & Oguzie, J. (2022). Cross-sectional community-based assessment of knowledge, attitude and practices on tuberculosis in Osun State, South-west, Nigeria. Health & Social Care in the Community, 30(5), e3171–e3183. https://doi.org/10.1111/hsc.13762.
Remsberg. (2021). Defining social and behavior change communication (SBCC) and other essential health communication terms. Policy and Practice Blogs. https://www.comminit.com/policy-blogs/content/ defining-social-and-behavior- change-communication-sbcc-andother-essential-health-communication
Ruben, B. D. (2015). Communication theory and health communication practice: The more things change, the more they stay the same. Health Communication, 1-11. DOI:10.1080 /10 410236.2014.923086.
Ruel, M.T., Menon, P., Habicht, J.P., Loechl, C., Bergeron, G., Pelto, G., Arimond, M., Maluccio, J., Michaud, L., & Hankebo, B. (2008). Age-based preventive targeting of food assistance and behaviour change and communication for reduction of childhood undernutrition in Haiti: a cluster randomised trial. Lancet, 371:588–595.
Sagili, K. D., Satyanarayana, S., & Chadha, S. S. (2016). Is Knowledge Regarding Tuberculosis Associated with Stigmatising and Discriminating Attitudes of General Population towards Tuberculosis Patients? Findings from a Community Based Survey in 30 Districts of India. PloS One, 11(2), e0147274. https://doi.org/10.1371/journal.pone.0147274.
Senam, N. (2020). Essentials and Ethics of Communication Research. Uyo: Inela Ventures & Publishers Ltd.
Snyder, L.B. (2007). Health communication campaigns and their impact on behaviour.
Snyder, L.B., Hamilton, M.A., Mitchell, E.W., Kiwanuka-Tondo, J., Fleming-Milici, F., & Proctor, D. (2004). A meta-analysis of the effect of mediated health communication campaigns on behavior change in the United States. Journal of Health Communication, 9(1), 71–96.
Targema, T. S., Obong, U. A. & Akpan, E. B. (2023). Perspective on Reception and Sense- making Theories in the Digital Age, In: Asemah, E. S., Ekhareafo, D. O. and Santas, T. (Editors.). Insights to Behavioural Change Communication. University of Jos Press, Jos, pp. 245-256.
Tolossa, D., Medhin, G., & Legesse, M. (2014). Community knowledge, attitude, and practices towards tuberculosis in Shinile town, Somali regional state, eastern Ethiopia: A cross-sectional study. BMC Public Health, 14, 804. https://doi.org/10.1186/1471-2458-14-8 04.
Turk, T., Newton, F.J., Netwon, J.D., Naureen, F. & Bokhari, J. (2013). Evaluating the efficacy of tuberculosis Advocacy, Communication and Social Mobilization (ACSM) activities in Pakistan: A cross-sectional study. BMC Public Health, 13 (887), 1-8.
USAID (2010) Behaviour change communication (BCC) learning resource package: Facilitator’s guide. Retrieved from: http://moph.gov.af/Content/Media/ Documents/ 01_BCC_LRP-Facilitator’sManual-English17122011113814663553325325.pdf. Retrieved on 10 April, 2024.
USAID Wildlife Asia (2020). Social and Behaviour Change Communication (SBCC): Demand Reduction Guidebook. USAID: Asia.
Vericat-Ferrer, M., Ayala, A., Ncogo, P., Eyene-Acuresila, J., García, B., Benito, A., & Romay-Barja, M. (2022). Knowledge, Attitudes, and Stigma: The Perceptions of Tuberculosis in Equatorial Guinea. International Journal of Environmental Research and Public Health, 19(14), 8227. https://doi.org/10.3390/ijerph19148227.
Wakefield, M.A., Loken, B., & Hornik, R.C. (2010). Use of mass media campaigns to change health behaviour. Lancet, 376:1261–1271.
Wang, J., Chen, L., Yu, M., and He, J. (2020). Impact of knowledge, attitude, and practice (KAP)-based rehabilitation education on the KAP of patients with intervertebral disc herniation. Annals of Palliative Medicine, 9 (2), 388-393.
White, L. & Muturi, N. (2023). Social and Behaviour Change Communication, In C. Fourali, J. French (eds.). The Palgrave Encyclopedia of Social Marketing, pp.1-9. DOI.org/10.1007/978-3-030-14449-4_216-1.
Wimmer, R. & Dominick, J. (2011). Mass Media Research: An Introduction (9th International Edition). Brazil: Wadsworth Cengage Learning.
Yamane, T. (1967). Statistics: An Introductory Analysis (2nd Edition). New York: Harper and Row.
Find the perfect home for your research! If this journal isn't the right fit, don't worry—we offer a wide range of journals covering diverse fields of study. Explore our other journals to discover the ideal platform for your work and maximize its impact. Browse now and take the next step in publishing your research:
| HOME | Yasin | AlSys | Anwarul | Masaliq | Arzusin | Tsaqofah | Ahkam | AlDyas | Mikailalsys | Edumalsys | Alsystech | AJSTEA | AJECEE | AJISD | IJHESS | IJEMT | IJECS | MJMS | MJAEI | AMJSAI | AJBMBR | AJSTM | AJCMPR | AJMSPHR | KIJST | KIJEIT | KIJAHRS |