An Interpretive Inquiry into Electoral Zoning Politics in Cross River State Before the 2023 Gubernatorial Elections

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Page Numbers: 962-980
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Published: Aug 12, 2025
Digital Object Identifier: 10.58578/ijhess.v3i3.7003
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Essien Oku Essien1*
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Essien Oku Essien
University of Cross River State, Nigeria

Abstract

This study evaluates the dynamics of electoral zoning in Nigeria in the context of the 2023 Cross River State gubernatorial election, analyzing how zoning politics intersect with public persuasion to shape electoral outcomes. Situated within a qualitative interpretivist paradigm, the research draws on in-depth interviews with key political actors and prospective voters. Guided by Agenda Setting and Social Judgment theories, the analysis examines the media’s influence in framing zoning debates and the electorate’s attitudinal responses to competing narratives. Findings reveal a nuanced relationship between historical zoning arrangements and shifting voter preferences, where loyalty to senatorial districts persists alongside an increasing demand for competence and visionary leadership beyond geographic identity. While zoning remains a strong determinant of political expectations, particularly benefiting the Southern Senatorial District, party ideology and candidate credibility emerge as equally decisive factors. The study also cautions against divisive ethnic rhetoric, emphasizing that failure to foster unity could threaten democratic stability in the state.

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How to Cite
Essien, E. O. (2025). An Interpretive Inquiry into Electoral Zoning Politics in Cross River State Before the 2023 Gubernatorial Elections. International Journal of Humanities, Education, and Social Sciences, 3(3), 962-980. https://doi.org/10.58578/ijhess.v3i3.7003

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References

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