Boycott Calls, Brand Image on Loyalty and Purchasing Decisions of Israel-Affiliated Products

Crossmark

Article Sidebar

Page Numbers: 153-165
Download PDF
Published: Jan 14, 2025
Digital Object Identifier: 10.58578/ijemt.v3i1.4663
Save this to:
Save to Mendeley Download RIS

Article Metrics:
Viewed: 1.036 times
Downloaded: 655 times
Article can trace at:

Author Fee:
Free Publication Fees for Foreign Researchers (USD 0.00)
Check for article on SINTA:

LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers

Connected Papers:
Connected Papers


Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.


Authors:
Athira Dwi Jaya1*, Buyung Romadhoni2, Muchriady Muchran3
Copyright :

Authors retain copyright and grant the journal right of first publication.

Explore Our Journals
Find the journal that best fits your research. If this journal does not match your manuscript’s scope, explore our portfolio below to select a more suitable publication venue.

Main Article Content

Athira Dwi Jaya
Universitas Muhammadiyah Makassar, Indonesia
Buyung Romadhoni
Universitas Muhammadiyah Makassar, Indonesia
Muchriady Muchran
Universitas Muhammadiyah Makassar, Indonesia

Abstract

This study aims to analyze the impact of boycott calls on consumer loyalty and purchase decisions for products affiliated with Israel, as well as the role of brand image in these relationships. The study employs a mixed-methods approach, utilizing quantitative data collected through questionnaires and qualitative data through interviews. The findings indicate that boycott calls have a positive influence on consumer loyalty and purchase decisions, suggesting that some consumers remain loyal and continue to purchase despite the boycott pressure. Additionally, brand image was found to have a negative impact on consumer loyalty, though loyalty remains stable despite the boycott pressure. Consumer loyalty also serves as a mediator, influencing purchase decisions even in the presence of boycott calls. This study provides insights into the complex dynamics between boycott calls, brand image, loyalty, and purchasing decisions within the context of sensitive social and political issues.

Keywords:
Share Article:

Citation Metrics:

Scopus

Downloads

Download data is not yet available.

Citation Metrics & Similar Scopus Articles

Data source Crossref
0
citations
Citation counts are source-specific and may differ because database coverage, reference matching, and update schedules are different. Counts are not added together. Crossref values represent citation links registered and matched by Crossref.
Check Secondary Documents in Scopus
Open this article in Scopus, then check the Secondary documents tab. Use Manual Citation Fallback only for counts you have verified manually.
Open in Scopus
Similar Scopus Articles
Scopus
  1. Takebe T. (2027)
    Endoscopic Diagnosis of Necator americanus Infection Presenting With Persistent Iron-Deficiency Anemia: Usefulness of Image-Enhanced Endoscopy and Capsule Endoscopy
    Den Open, 7(1)
  2. Rezaei R. (2027)
    A Analyzing feminine images of language in “Autumn is the Last Season of the Year” by Nasim Marashi, based on Sarah Mills’ pattern
    Language Related Research, 17(4), 361-395
  3. Davoodi A. (2027)
    A Reflection on The Moral Virtues And Vices Described in Nahj al-Balāghah in The Light of Image Schemas
    Language Related Research, 17(4), 103-137

Article Details

How to Cite
Jaya, A. D., Romadhoni, B., & Muchran, M. (2025). Boycott Calls, Brand Image on Loyalty and Purchasing Decisions of Israel-Affiliated Products. International Journal of Education, Management, and Technology, 3(1), 153-165. https://doi.org/10.58578/ijemt.v3i1.4663

Creative Commons License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

References

Afego, P. N., & Alagidede, I. P. (2021). What does corporate social advocacy signal? Evidence from boycott participation decisions. Journal of Capital Markets Studies, 5(forthcoming), 49–68. https://doi.org/10.1108/JCMS-10-2020-0040

Al-Hyari, K., Alnsour, M., Al-Weshah, G., & Haffar, M. (2012). Religious beliefs and consumer behaviour: from loyalty to boycotts. Journal of Islamic Marketing, 3(2), 155–174. https://doi.org/10.1108/17590831211232564

Aprila, D., Andriani, W., & Ananto, R. P. (2023). Financial Management of Nagari Owned Enterprises (BUMNAG) and Its Impact on Community Welfare. Jurnal Akuntansi Bisnis, 16(2), 210–225. https://doi.org/10.30813/jab.v16i2.4461

Cissé-Depardon, K., & N’Goala, G. (2009). The Effects of Satisfaction, Trust and Brand Commitment on Consumers’ Decision to Boycott. Recherche et Applications En Marketing (English Edition), 24(1), 43–66. https://doi.org/10.1177/205157070902400104

Cossío-Silva, F.-J., Revilla-Camacho, M.-Á., Palacios-Florencio, B., & Benítez, D. G. (2019). How to face a political boycott: the relevance of entrepreneurs’ awareness. International Entrepreneurship and Management Journal, 15(2), 321–339. https://doi.org/10.1007/s11365-019-00579-4

Hamzah, H., & Mustafa, H. (2019). Exploring consumer boycott intelligence towards Israel-related companies in Malaysia: An integration of the theory of planned behaviour with transtheoretical stages of change. Journal of Islamic Marketing, 10(1), 208–226. https://doi.org/10.1108/JIMA-06-2017-0070

Hendarto, K. A., Dharmmesta, B. S., Purwanto, B. M., & Moeliono, M. M. M. (2018). Analyzing consumer participation in boycott movement using the analytical hierarchy process: Indonesia context. Journal of Islamic Marketing, 9(4), 698–726. https://doi.org/10.1108/JIMA-11-2016-0086

Ishak, S., Khalid, K., & Sulaiman, N. (2018). Influencing consumer boycott: between sympathy and pragmatic. Journal of Islamic Marketing, 9(1), 19–35. https://doi.org/10.1108/JIMA-05-2016-0042

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Muhamad, N., Khamarudin, M., & Fauzi, W. I. M. (2019). The role of religious motivation in an international consumer boycott. British Food Journal, 121(1), 199–217. https://doi.org/10.1108/BFJ-02-2018-0118

Nguyen, T., Ngo, H., Ngo, P., & Kang, G.-D. (2018). Understanding the Motivations Influencing Ecological Boycott Participation: An Exploratory Study in Viet Nam. Sustainability, 10(12), 4786. https://doi.org/10.3390/su10124786

Öberseder, M., Schlegelmilch, B. B., & Gruber, V. (2011). “Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Journal of Business Ethics, 104(4), 449–460. https://doi.org/10.1007/s10551-011-0925-7

Putri, A. W., Andriani, W., & Surya, F. (2022). Pengaruh Perceived Usefulness, Ease of Use, Security dan Risk terhadap Penggunaan E-wallet pada Mahasiswa Politeknik Negeri Padang. Accounting Information System, Taxes and Auditing Journal (AISTA Journal), 1(2), 80–87. https://doi.org/10.30630/aista.v1i2.18

Saeed, M., Waheed, Z., Baig, A. K., & Azmi, I. A. G. (2023). Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study. Journal of Islamic Marketing, 14(6), 1577–1602. https://doi.org/10.1108/JIMA-11-2019-0229

Salma, S. Y., & Aji, H. M. (2023). What drives Muslims to boycott French brands? The moderating role of brand judgement and counterargument. Journal of Islamic Marketing, 14(5), 1346–1368. https://doi.org/10.1108/JIMA-04-2021-0128

Sari, D. K., & Games, D. (2024). Investigating young consumer’s boycott behavior in an emerging market. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2362444

Seyfi, S., Hall, C. M., Saarinen, J., & Vo-Thanh, T. (2023). Understanding drivers and barriers affecting tourists’ engagement in digitally mediated pro-sustainability boycotts. Journal of Sustainable Tourism, ahead-of-print(ahead-of-print), 1–20. https://doi.org/10.1080/09669582.2021.2013489

Sugiyono. (2024). Metode Penelitian Kuantitati, Kualitatif dan R&D. Bandung: Alfabeta.

Zeng, T., Audrain‐Pontevia, A., & Durif, F. (2021). Does corporate social responsibility affect consumer boycotts? A cost–benefit approach. Corporate Social-Responsibility and Environmental Management, 28(2), 796–807. https://doi.org/10.1002/csr.2089