Strategi Bisnis Ditinjau dari Perspektif Etika Bisnis Syariah pada Toko Agoeng Cell di Pondok Gede Jakarta Timur Business Strategy from the Perspective of Sharia Business Ethics at Agoeng Cell Store in Pondok Gede, East Jakarta
Article Sidebar
Page Numbers:
2635-2651
Digital Object Identifier:
10.58578/arzusin.v6i4.9920
Viewed: 32 times
Downloaded: 24 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Naufal Mufid Ramli1*, Yenty Astarie Dewi2 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
Although MSME business strategies in the cellular retail sector have received attention in several previous studies, research that specifically integrates business strategy analysis with the perspective of sharia business ethics remains limited. This study aims to analyze business strategies and evaluate their implementation from the perspective of sharia business ethics at Toko Agoeng Cell. This study used a qualitative approach with a case study design, involving 37 participants consisting of 7 key informants, namely the owner and employees, and 30 customers selected using purposive sampling. Data were collected through in-depth interviews, observation, and documentation, then analyzed using qualitative descriptive analysis and a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. The results showed that Toko Agoeng Cell experienced a decline in sales during the 2020–2023 period due to increasing competition and changes in consumer behavior toward digital channels, before experiencing an increase in 2024. The SWOT analysis showed that the dominant strategy was the SO (Strengths–Opportunities) strategy, namely utilizing internal strengths in the form of affordable prices, good service, and customer trust to capture digital market opportunities. The implementation of sharia business ethics was reflected in the practices of honesty and service, but it had not been systematically integrated into the business strategy. These findings contribute to the development of value-based business strategy studies and expand understanding of the integration of strategic management and sharia business ethics in the MSME context. The conclusion of this study emphasizes the importance of adaptive, structured, and sharia ethics-based business strategies to improve the competitiveness of cellular retail MSMEs.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Ahmadi. (2022). Strategi Pengembangan UMKM di Era Digital.
Angrosino, M. V. (2016). Naturalistic observation. Routledge. https://doi.org/10.4324/9781315423616
Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13(4), 544–559. https://doi.org/10.46743/2160-3715/2008.1573
Beekun, R. I. (1997). Islamic business ethics. International Institute of Islamic Thought.
Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40. https://doi.org/10.3316/QRJ0902027
Chaffey, D. (2022). Digital marketing: Strategy, implementation and practice (8th ed.). Pearson.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). SAGE Publications.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
David, F. R., David, F. R., & David, M. E. (2020). Strategic management: A competitive advantage approach, concepts and cases (17th ed.). Pearson.
Denzin, N. K., & Lincoln, Y. S. (Eds.). (2018). The SAGE handbook of qualitative research (5th ed.). SAGE Publications.
Dusuki, A. W. (2020). Islamic financial system: Principles and operations. ISRA.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11
Fasa, M. I., & Winarsih. (2024). Implementasi Etika Bisnis Syariah dalam UMKM.
Firdaus et al. (2024). Etika Bisnis Syariah dalam Praktik Usaha.
Flick, U. (2018). An introduction to qualitative research (6th ed.). SAGE Publications.
Gea, & Rialdy. (2024). Inovasi dan Kolaborasi dalam Bisnis Syariah.
Guest, G., Namey, E. E., & Mitchell, M. L. (2013). Collecting qualitative data: A field manual for applied research. SAGE Publications. https://doi.org/10.4135/9781506374680
Gürel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. The Journal of International Social Research, 10(51), 994–1006. https://doi.org/10.17719/jisr.2017.1832
Hassan et al. (2021). Islamic business ethics and customer trust.
Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis—Where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215–251. https://doi.org/10.1108/17554251011064837
Hofifah. (2020). Etika Bisnis Islam dalam Praktik Usaha.
Husaini. (2020). Metodologi Penelitian Kualitatif.
Kementerian Komunikasi dan Informatika Republik Indonesia. (2018). Statistik pengguna internet Indonesia.
Kementerian Koperasi dan UKM. (2023). Data UMKM Indonesia.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley.
Kvale, S., & Brinkmann, S. (2015). InterViews: Learning the craft of qualitative research interviewing (3rd ed.). SAGE Publications.
Lae. (2020). Peran UMKM dalam Perekonomian.
Lestari, & Jubaedah. (2023). Prinsip Etika Bisnis Syariah.
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. SAGE Publications.
Manalu et al. (2025). Etika Bisnis Syariah dalam UMKM.
Merriam, S. B., & Tisdell, E. J. (2016). Qualitative research: A guide to design and implementation (4th ed.). Jossey-Bass.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2020). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.
Moleong, L. J. (2021). Metodologi penelitian kualitatif. Remaja Rosdakarya.
Nowell, L. S., Norris, J. M., White, D. E., & Moules, N. J. (2017). Thematic analysis: Striving to meet the trustworthiness criteria. International Journal of Qualitative Methods, 16(1), 1–13. https://doi.org/10.1177/1609406917733847
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), 533–544. https://doi.org/10.1007/s10488-013-0528-y
Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice (4th ed.). SAGE Publications.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.
Putri et al. (2023). Pengaruh Etika Bisnis Syariah terhadap Loyalitas Pelanggan.
Ridder, H. G. (2017). The theory contribution of case study research designs. Business Research, 10(2), 281–305. https://doi.org/10.1007/s40685-017-0045-z
Risnawaty, & Mulyanti. (2023). Strategi Bisnis dan Keunggulan Kompetitif.
Sahir. (2021). Metodologi Penelitian Kualitatif.
Silverman, D. (2020). Qualitative research (5th ed.). SAGE Publications.
Stake, R. E. (1995). The art of case study research. SAGE Publications.
Sugiyono. (2022). Metode penelitian kualitatif. Alfabeta.
Tambunan, T. (2022). Usaha mikro, kecil, dan menengah di Indonesia. LP3ES.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022
Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). SAGE Publications.