Analisis Strategi Persaingan Usaha Ritel Bahan Bangunan dalam Perspektif Bisnis Syariah (Studi Kasus pada Toko Bangunan Serba Usaha Kec. Kapur IX Kab. Lima Puluh Kota) Analysis of Competitive Strategies in Building Materials Retail Businesses from the Perspective of Sharia Business (Case Study at Toko Bangunan Serba Usaha in Kapur IX District, Lima Puluh Kota Regency)

Abstract

Competition in the building materials retail sector requires businesses to maintain their competitiveness and sustainability while adhering to Sharia business principles. However, studies on competitive strategies based on Sharia business principles in local business contexts remain limited. This study aimed to analyze the challenges, constraints, and competitive strategies of Toko Bangunan Serba Usaha in Sialang Village, Kapur IX Subdistrict, Lima Puluh Kota Regency, from a Sharia business perspective. The study used a qualitative approach with a case study design. Data were collected through observations, in-depth interviews with the owner, employees, and customers, and documentation of sales activities and business management. The analysis was descriptive and analytical, involving data reduction, data display, and conclusion drawing. The results showed that internal constraints included limited capital, suboptimal stock management, inventory and accounts receivable records that were not yet systematic, and reliance on family labor. External constraints included fluctuations in demand, changes in supplier prices, and competition from stores with advantages in product range and service. The strategies implemented included setting relatively low profit margins with rapid inventory turnover, selecting fast-selling products, offering bonuses, treating customers like family, and charitable giving. These strategies reflect the values of honesty, trustworthiness, justice, and social concern, but their implementation still requires support from stronger business governance and digital promotion. This study expands the contextual understanding of competitive strategies in building materials retail based on Sharia business ethics and emphasizes the importance of integrating ethical values and business management to support competitiveness.