A Comparative Study of AI-Powered Virtual Assistants in Banking: Features, Benefits, and Challenges
Main Article Content
Abstract
This study examines the adoption of AI-powered virtual assistants in Nigerian banking, focusing on their features, benefits, and challenges. Through a comparative analysis of selected banks, including GTBank, Zenith Bank, and Access Bank, the research highlights key features such as 24/7 customer support, multilingual capabilities, and transaction processing. Benefits include cost reduction, improved customer service, and operational efficiency for banks, as well as convenience and personalized services for customers. However, challenges such as technical issues, low digital literacy, and regulatory compliance hinder widespread adoption. The study concludes with recommendations for stakeholders to enhance the effectiveness of AI-powered virtual assistants, fostering financial inclusion and digital transformation in Nigeria.

Citation Metrics:
Downloads
Article Details

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Adeyemi, A. (2021). The Role of Artificial Intelligence in Enhancing Customer Experience in Nigerian Banks. African Journal of Technology and Innovation, 10(2), 112-125.
Akinyemi, B., & Ojo, T. (2021). AI Adoption in Emerging Markets: A Case Study of Nigerian Banks. International Journal of Banking and Finance, 8(4), 78-92.
Central Bank of Nigeria (CBN). (2020). National Financial Inclusion Strategy. Abuja: CBN Publications.
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Sage Publications.
Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard Business Review, 96(1), 108-116.
Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 108-116.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
Eze, P., Okonkwo, C., & Adeyemi, T. (2023). Challenges of AI Adoption in Nigerian Banks: A Qualitative Study. Journal of African Business, 24(1), 33-48.
Fountaine, T., McCarthy, B., & Saleh, T. (2019). Building the AI-Powered Organization. Harvard Business Review, 97(4), 62-73.
GTBank. (2021). Introducing Habari: Your AI-Powered Banking Assistant. Lagos: GTBank Publications.
NIBSS. (2022). Annual Report on Electronic Transactions in Nigeria. Lagos: NIBSS Publications.
Nigerian Interbank Settlement System (NIBSS). (2022). Annual report on electronic transactions in Nigeria. Lagos: NIBSS Publications.
Oluwafemi, T., & Adeyinka, T. (2022). AI and financial inclusion in Nigeria: Prospects and challenges. Journal of Financial Technology, 12(2), 89-102.
Ovia, J. (2020). Digital Banking in Nigeria: Trends and Prospects. Journal of Financial Technology, 12(2), 89-102.
PwC. (2020). AI in banking: Transforming customer experience and operational efficiency. Retrieved from https://www.pwc.com
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Free Press.
Zenith Bank. (2022). Ziva: Revolutionizing customer service with AI. Lagos: Zenith Bank Publications.














