Pengaruh Kredibilitas, Kemudahan Akses, dan Review Pengguna terhadap Niat Beli di Tokopedia The Influence of Credibility, Ease of Access, and User Reviews on Purchase Intention on Tokopedia

Crossmark

Article Sidebar

Page Numbers: 1450-1464
Download PDF
Published: Sep 1, 2025
Digital Object Identifier: 10.58578/aldyas.v4i3.7300
Save this to:
Save to Mendeley Download RIS

Article Metrics:
Viewed: 262 times
Downloaded: 203 times
Article can trace at:

Author Fee:
Free Publication Fees for Foreign Researchers (USD 0.00)
Check for article on SINTA:

LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers

Connected Papers:
Connected Papers


Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.


Authors:
Dikki Firmansyah1, Jahroni Jahroni2, Utami Puji Lestari3
Copyright :

Authors retain copyright and grant the journal right of first publication.

Explore Our Journals
Find the journal that best fits your research. If this journal does not match your manuscript’s scope, explore our portfolio below to select a more suitable publication venue.

Main Article Content

Dikki Firmansyah
Universitas Sunan Giri Surabaya
Jahroni Jahroni
Universitas Sunan Giri Surabaya
Utami Puji Lestari
Universitas Sunan Giri Surabaya

Abstract

The rapid growth of e-commerce in Indonesia has significantly transformed consumer behavior, with Tokopedia, one of the largest platforms becoming a central focus for understanding the factors influencing purchase decisions. This study aims to examine the roles of credibility, ease of use, and user reviews in shaping purchase intention among Tokopedia customers. Using a quantitative approach and survey technique, data were collected through online questionnaires distributed to Tokopedia users via purposive sampling. Data analysis was conducted using multiple regression to test the contribution of each variable to purchase intention. The results reveal that platform credibility, ease of use, and user reviews all significantly influence consumer purchasing behavior. These three variables enhance user trust, facilitate interaction with the system, and strengthen social influence through peer reviews. The main conclusion is that these factors play a crucial role in creating a positive shopping experience and fostering purchase intention on Tokopedia. The implications highlight the importance of strategies to strengthen platform reputation, optimize user interface design, and manage reviews as part of developing a competitive e-commerce ecosystem. This study also opens opportunities for further research by considering additional variables such as digital promotion, service quality, and customer loyalty to deepen understanding of consumer behavior in the digital era.

Keywords:
Share Article:

Citation Metrics:

Scopus

Downloads

Download data is not yet available.

Citation Metrics & Similar Scopus Articles

Data source Crossref
0
citations
Citation counts are source-specific and may differ because database coverage, reference matching, and update schedules are different. Counts are not added together. Crossref values represent citation links registered and matched by Crossref.
Check Secondary Documents in Scopus
Open this article in Scopus, then check the Secondary documents tab. Use Manual Citation Fallback only for counts you have verified manually.
Open in Scopus
Similar Scopus Articles
Scopus
  1. Lesmana F.A. (2026)
    An Explorative Study on the Use of Instagram to Improve Brand Image and Purchase Intention of PT Telkom Akses
    Lecture Notes in Networks and Systems, 1821 LNNS, 289-295
  2. Basri N.H. (2026)
    Systematic Review of User Experience (UX) and Effectiveness of Open Journal Management System
    Asia Pacific Journal of Information Technology and Multimedia, 15(1), 295-307
  3. Drus Z.A.M. (2026)
    A Literature Review of Continuous User Engagement Towards Computerized Cognitive Behavioral Therapy (cCBT)
    Asia Pacific Journal of Information Technology and Multimedia, 15(1), 24-41

Article Details

How to Cite
Firmansyah, D., Jahroni, J., & Lestari, U. P. (2025). Pengaruh Kredibilitas, Kemudahan Akses, dan Review Pengguna terhadap Niat Beli di Tokopedia. Al-DYAS, 4(3), 1450-1464. https://doi.org/10.58578/aldyas.v4i3.7300

Creative Commons License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

References

Bayhaqi, H. N., M. Z. Rafsanjani, & D. Darmawan. (2025). Pengaruh Kedisiplinan Belajar dan Kompetensi Guru terhadap Prestasi Belajar Siswa. FONDATIA, 9(2), 393-408. https://doi.org/10.36088/fondatia.v9i2.5739
Bayhaqi, H. N., & D. Darmawan. (2025). Do Teacher Competence, Learning Environment, and Academic Stress Significantly Influence Student Learning Outcomes in Islamic Junior High Schools?. Prima Magistra: Jurnal Ilmiah Kependidikan, 6(3), 396-412. https://doi.org/10.37478/jpm.v6i3.5625
Darma, B. (2021). Statistika Penelitian Menggunakan SPSS (Uji Validitas, Uji Reliabilitas, Regresi Linier Sederhana, Regresi Linier Berganda, Uji T, Uji F, R2). Guepedia, Jawa Barat.
Davis, D. F. (2019). Perceived Usefulness, Perceived Ease Of Use, And User Acceptance Of Information Technology. MIS Quarterly, 3 (13),319-340. https://www.jstor.org/stable/249008
Dewi, E. C., H. P. Adi, & M. S. Sety. (2021). Pengaruh Kredibilitas dan Kualitas Argumen Terhadap Niat Beli dengan Peran Mediasi Kepercayaan. Jurnal Ekonomi, Bisnis, dan Akuntansi, 3 (23),1-15. https://scholar.google.com/scholar?q=+intitle:"Pengaruh Kredibilitas dan Kualitas Argumen terhadap Niat Beli dengan Peran Mediasi Kepercayaan.
Gujarati, D. N., & Porter, D. C. (2009). Basic Econometrics (5th ed.). New York: McGraw-Hill.
Hadi, P., & A. Novi. (2015). Faktor Faktor Yang Mempengaruhi Penggunaan Layanan Mobile Bangking. Jurnal Ekonomi dan Bisnis OPTIMUM, 5 (1),55-67. http://repository.iainkudus.ac.id/id/eprint/11424
Hair, F. J., M. Sarstedt, M. T. Pieper, & M. C. Ringle. (2016). The Use Of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications. International Journal of Strategic Management, 45(5-6),320-340.
Hair, F. J., W. Black, B. Babin, & R. Anderson. (2014). Multivariate Data Analysis. Pearson Education, New York.
Hanjaya, M., Kenny, & F. Gunawan. (2019). Understanding Factors Influencing Consumers Online Purchase Intention Via Mobile App: Perceived Ease of Use, Perceived Usefulness, System Quality, Information Quality, and Service Quality. Marketing of Scientific and Research Organization, 32 (2),175-205. https://doi.org/10.2478/minib-2019-0035
Indraswari, M. N. M., & A. S. K. Pramudana. (2014). Pengaruh Kredibilitas Celebrity Endorser dan Kewajaran Harga Terhadap Niat Beli Konsumen Wanita pada Online Shop Produk Pakaian. E-Jurnal Manajemen Universitas Udayana, (1),938-955. https://www.neliti.com/id/publications/255003/pengaruh-kredibilitas-celebrity-endorser-dan-kewajaran-harga-terhadap-niat-beli.
Kotler. P., & L. K. Keller. (2016). Marketing Management, 15th. Pearson Education, Boston.
Martinez, B., & S. Kim. (2012). Predicting Purchase Intention for Private Sale Sites. Journal Of Fashion Marketing and Management : An International Jouurnal, 3 (16),342-365. https://doi.org/10.1108/13612021211246080
Muliasari, R. M., A. N. Aulia, A. P. Setiawan, & I. Ibanah . (2021). Faktor-faktor yang Memengaruhi Niat Pembelian Produk Pangan Organik : Sebuah Studi Literatur. Jurnal Penelitian Ilmu Sosial Dan Eksakta, 1(1), 47–63. https://doi.org/10.47134/trilogi.v1i1.11
Mo, Z., F. Y. Li, & P. Fan. (2015). Effect of Online Reviews on Consumer Purchase Behavior. Journal Of Service Science and Management, 3 (8),419-424. doi: 10.4236/jssm.2015.83043.
Pratiwi, Y. N., Febiyana, M. Christa, D. A. Permatasari, M. Siregar, & P. Damayanty. (2021). Membantu UMKM dalam Memasarkan Produk di Marketplace Shopee dan Tokopedia. Jurnal Pengabdian Teratai, 2 (2),135-142.
Ron, D. (2015). Industry 4.0: Digitalisation for Productivity and Growth. Europan Parliamentary Reserch Service.
Ramadhani, T., & V. F. Sanjaya. (2021). Pengaruh Rating Dan Online Consumer Review Terhadap Minat Beli Dengan Kepercayaan Sebagai Pemediasi Pada Marketplaceshopee Dalam Persfektif Ekonomi Islam (Studi pada Mahasiswa Universitas Islam Negeri Raden Intan Lampung). REVENUE: Jurnal Manajemen Bisnis Islam, 2(2), 155-174.https://doi.org/10.24042/revenue.v2i2.9623
Shafiq, R., I. Raza, & Z. M. Rehman. (2011). Analysis of the Factors Affecting Customers’ Purchase Intention: The Mediating Role of Perceived Value. African Journal of Business Management, 5 (26),8041-8049. DOI: 10.5897/AJBM10.1088
Shimp, A. T. (2014). Komunikasi Pemasaran Terpadu dalam Periklanan dan Promosi. Salemba Empat, Jakarta.
Sokolova, K., & H. Kefi. (2020). Instagram and Youtube Bloggers Promote It, Why Should I Buy? How Credibility and Parasocial Interaction Influence Purchase Intentions. Journal of Retailing and Consumer Services, (53),101742. DOI:10.1016/j.jretconser.2019.01.011