Membangun Koneksi dengan Generasi Milenial: Strategi Dakwah yang Efektif dalam Era Digital
Article Sidebar
Page Numbers:
298-306
Digital Object Identifier:
10.58578/aldyas.v2i2.1153
Viewed: 1.534 times
Downloaded: 3.660 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Muhammad Faizul Akbar Surbakti1, Mutiawati Mutiawati2, Hasnun Jauhari Ritonga3 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
This study aims to analyze effective da'wah strategies in building connections with the millennial generation in the digital era. The millennial generation has different characteristics and communication preferences compared to the previous generation, therefore, it is necessary to have the right approach in conveying da'wah messages to them. In this research, we explore various da'wah strategies that are effective in building connections with the millennial generation and identify the factors that influence the success of these da'wah strategies. This study uses a qualitative approach involving in-depth interviews and analysis of social media content as a data collection method. It is hoped that the results of this research will be able to provide valuable insights for da'wah activists, especially in facing challenges and opportunities in interacting with the millennial generation in the digital era.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.