Strategi dalam Meningkatkan Penjualan terhadap Minat Beli Konsumen di Pedagang Eva Fashion Strategies to Increase Sales and Consumer Buying Interest at Eva Fashion Traders

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Page Numbers: 1196-1210
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Published: Oct 15, 2024
Digital Object Identifier: 10.58578/aldyas.v3i3.3957
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Authors:
Lokot Muda Harahap1, Dwi Fatmi Adelina Tafonao2, Ageng Jihan Faradilla3, Munawaroh Munawaroh4
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Lokot Muda Harahap
Universitas Negeri Medan
Dwi Fatmi Adelina Tafonao
Universitas Negeri Medan
Ageng Jihan Faradilla
Universitas Negeri Medan
Munawaroh Munawaroh
Universitas Negeri Medan

Abstract

This research analyzes strategies for increasing sales of consumer buying interest at Eva Fashion traders, using a quantitative approach with a sample of 50 respondents selected through a purposive sampling method. Multiple linear regression analysis with a significance level of 5% shows that the three independent variables have a positive and significant influence on consumer purchasing interest, with product design as the most dominant factor (regression coefficient 0.458, p < 0.05), followed by product quality (0.325, p < 0.05) and product variance (0.217, p < 0.05). The research model produces an R2 value of 0.734, indicating that 73.4% of the variation in purchasing interest can be explained by these three variables, with the practical implication that Fashion Parking traders need to prioritize product design aspects while maintaining the quality and diversity of dance to increase business competitiveness.

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How to Cite
Harahap, L. M., Tafonao, D. F. A., Faradilla, A. J., & Munawaroh, M. (2024). Strategi dalam Meningkatkan Penjualan terhadap Minat Beli Konsumen di Pedagang Eva Fashion. Al-DYAS, 3(3), 1196-1210. https://doi.org/10.58578/aldyas.v3i3.3957

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

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