Analisis Strategi Pengembangan Usaha Kerupuk Nasi Bunga Seroja di Kampung Lubuk Pasing, Kec. Bayang, Kab. Pesisir Selatan Analysis of Business Development Strategy for the Bunga Seroja Rice Cracker Business in Kampung Lubuk Pasing, Bayang District, Pesisir Selatan Regency
Article Sidebar
Page Numbers:
2177-2191
Digital Object Identifier:
10.58578/arzusin.v6i3.9785
Viewed: 60 times
Downloaded: 47 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:Natasya Faradila1*, Rika Widianita2
Copyright :Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
MSME business development strategies have become a focus in various previous studies; however, research that specifically discusses the development of traditional food-based businesses with limited internal resources remains limited. This study aims to analyze the business development strategy of the Bunga Seroja Rice Cracker business in Lubuk Pasing Village, Bayang Subdistrict, Pesisir Selatan Regency. This study employed a qualitative approach with a field research design. The research informants consisted of the business owner, employees, and consumers selected through the purposive sampling technique. Data were collected through observation, interviews, and documentation and were then analyzed using interactive analysis techniques through the stages of data reduction, data presentation, and conclusion drawing. The results show that the business development strategy is still carried out conventionally and has not been optimally integrated. In the production aspect, the business process still depends on traditional methods and weather conditions. In the marketing aspect, the distribution reach is still limited to the local market. In the business capital aspect, the deferred payment system causes slow capital turnover. Meanwhile, in the human resource aspect, the use of casual labor leads to instability in production and product quality. These findings contribute to the development of business strategy studies, particularly in the context of traditional food-based MSMEs. The conclusion of the study emphasizes that the integration of production, marketing, capital, and human resource aspects is needed to support business sustainability. The practical implication is that business actors and the government need to design more effective development strategies through strengthening production capacity, improving capital management, stabilizing the workforce, and expanding market access.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Anastasia, M., & Oktafia, R. (2021). Strategi Pemasaran Syariah dalam Meningkatkan Daya Saing UMKM Kerupuk Desa Tlasih Tulangan Sidoarjo. Jurnal Tabarru’: Islamic Banking and Finance, 4(2), 431–444. https://doi.org/10.25299/jtb.2021.vol4(2).7773
Ayyagari, M., Beck, T., & Demirgüç-Kunt, A. (2003). Small and medium enterprises across the globe: A new database (Policy Research Working Paper No. 3127). World Bank. https://doi.org/10.1596/1813-9450-3127
Badan Pusat Statistik. (2023). Statistik Indonesia 2023. https://www.bps.go.id/id/publication/2023/02/28/18018f9896f09f03580a614b/statistik-indonesia-2023.html
Chapra, M. U. (2016). The future of economics: An Islamic perspective. Kube Publishing Ltd.
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts and cases (16th ed.). Pearson.
Denzin, N. K., & Lincoln, Y. S. (Eds.). (2018). The SAGE handbook of qualitative research (5th ed.). SAGE Publications.
Dusuki, A. W. (Ed.). (2020). Islamic financial system: Principles & operations. International Shari’ah Research Academy for Islamic Finance.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11
Flick, U. (2018). An introduction to qualitative research (6th ed.). SAGE Publications.
Ginting, R., et al. (2021). Strategi Pengembangan UMKM melalui Inovasi Produk dan Pemasaran Digital.
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2020). Entrepreneurship (11th ed.). McGraw-Hill Education.
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.
Marnida, M., Suwarto, S., & Astaginy, N. (2023). Analisis Strategi Pengembangan UMKM untuk Meningkatkan Daya Saing Industri Rumah Tangga Dempo Pisang Kecamatan Poleang Timur Kabupaten Bombana. Manajemen Kreatif Jurnal, 1(4), 158–175. https://doi.org/10.55606/makreju.v1i4.2166
Maxwell, J. A. (2013). Qualitative research design: An interactive approach (3rd ed.). SAGE Publications.
Merriam, S. B., & Tisdell, E. J. (2016). Qualitative research: A guide to design and implementation (4th ed.). Jossey-Bass.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2019). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.
OECD. (2021). OECD SME and entrepreneurship outlook 2021. OECD Publishing. https://doi.org/10.1787/97a5bbfe-en
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), 533–544. https://doi.org/10.1007/s10488-013-0528-y
Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice (4th ed.). SAGE Publications.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.
Saldaña, J. (2021). The coding manual for qualitative researchers (4th ed.). SAGE Publications.
Silverman, D. (Ed.). (2020). Qualitative research (5th ed.). SAGE Publications.
Tambunan, T. (2019). Recent evidence of the development of micro, small and medium enterprises in Indonesia. Journal of Global Entrepreneurship Research, 9, Article 18. https://doi.org/10.1186/s40497-018-0140-4
World Bank. (2022). World development report 2022: Finance for an equitable recovery. https://doi.org/10.1596/978-1-4648-1730-4
Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). SAGE Publications.