Pengaruh Social Media Influencer dan Credibility of Influencer terhadap Perceived Quality dan Purchase Intention (Studi Kasus Influencer TikTok Codeblue) Effect of Social Media Influencer and Influencer Credibility on Perceived Quality and Purchase Intention (Case Study of the TikTok Influencer Codeblue)
Article Sidebar
Page Numbers:
1083-1098
Digital Object Identifier:
10.58578/arzusin.v6i2.9331
Viewed: 180 times
Downloaded: 87 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Mohamad Yanwar Habibi1*, Diah Ayu Kusumawati2 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
Although the role of social media influencers has received increasing attention in digital marketing research, studies that specifically examine the relationship among influencer presence, credibility of influencer, perceived quality, and purchase intention in the context of food review content on TikTok remain limited. This study aims to analyze the influence of social media influencer and credibility of influencer on purchase intention, with perceived quality as a mediating variable. This study employed a quantitative approach with a survey design involving 100 respondents who were followers of the TikTok influencer Codeblue and were selected through purposive sampling. Data were collected through a questionnaire and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results showed that social media influencer and credibility of influencer had a significant effect on perceived quality. In addition, perceived quality was proven to have a significant effect on purchase intention and to mediate the relationship between influencer and consumers’ purchase intention. These findings contribute to the development of signaling theory and the digital marketing literature by expanding understanding of how influencer credibility and social media content shape perceived quality and consumer purchasing behavior. The study concludes that perceived quality is an important factor in shaping purchase intention through influencer-based marketing activities. Therefore, companies and digital marketers are advised to collaborate with influencers who have high credibility and to present informative content to strengthen consumers’ perceptions of product quality. The implications of this study include theoretical contributions to the influencer marketing literature and practical implications for business actors in optimizing marketing strategies through social media.
Citation Metrics:
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Al-Mu’ani, L., Alrwashdeh, M., Ali, H., & Al-Assaf, K. T. (2023). The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude. International Journal of Data and Network Science, 7, 1217–1226. https://doi.org/10.5267/j.ijdns.2023.5.003
Arikunto, S. (1983). Prosedur Penelitian: Suatu Pendekatan Praktik. PT Bina Aksara.
Ariyani, N. D. (2024). Peningkatan Revisit Intention dan Positif Word of Mouth melalui Destination Image dan Satisfaction Wisata Pantai Bondo Jepara [Undergraduate thesis, Universitas Islam Sultan Agung Semarang]. https://repository.unissula.ac.id/id/eprint/37411
Azis, M. F., & Kusmiyanti. (2024). Pengaruh Perceived Quality terhadap Purchase Intention pada Pakaian Prison Edition di Lapas Narkotika Kelas IIA Bandung. Journal of Management: Small and Medium Enterprises (SMEs), 17(1), 45–53. https://ejurnal.undana.ac.id/index.php/JEM/article/view/12864
Balqis, N. A., & Yasri. (2025). Influencer credibility and homophily effects on Generation Z purchase intention of MSME products: The mediating role of Instagram engagement. Marketing Management Studies, 5(1), 44–57. https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/595
Cahyadiningrum, T., & Rahardjo, S. T. (2023). Analisis Pengaruh Kredibilitas Influencer pada Instagram terhadap Minat Beli dengan Kepercayaan Merek dan Citra Merek sebagai Variabel Mediasi (Studi pada Perawatan Tubuh Wardah). Diponegoro Journal of Management, 12(4), 1–9. https://ejournal3.undip.ac.id/index.php/djom/article/view/41769
Cholil, A. M. (2021). 150 brand awareness ideas. Anak Hebat Indonesia.
Fadilah, A. N., & Jaya, R. C. (2024). Pengaruh Influencer Marketing, Perceived Quality, dan Bundling Product terhadap Keputusan Pembelian Produk Daviena Skincare di TikTok Shop (Studi pada Pengguna TikTok). eCo-Buss: Economics and Business, 7(2), 1240–1250. https://jurnal.kdi.or.id/index.php/eb/article/view/1820
Ghozali, I. (2006). Aplikasi Analisis Multivariate dengan Program SPSS. Badan Penerbit Universitas Diponegoro.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage.
Handayani, P. (2019). Pengaruh Ekuitas Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Produk Herbalife. Psikoborneo: Jurnal Ilmiah Psikologi, 7(3), 426–432. https://doi.org/10.30872/psikoborneo.v7i3.4801
Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing management (4th ed.). Pearson.
Latan, H., & Ghozali, I. (2015). Partial least squares: Concepts, techniques and applications using SmartPLS 3. Badan Penerbit Universitas Diponegoro.
Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Mahendra, F. Z., & Nugroho, D. A. (2021). Pengaruh Content Marketing terhadap Purchase Intention pada Fan Apparel dengan Customer Engagement sebagai Variable Mediasi (Studi pada Akun Instagram @Authenticsid). Jurnal Ilmiah Mahasiswa FEB, 9(2). https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/7209
Mahendri, W., & Lutfi, M. (2022). Pengaruh Social Media Influencer, Brand Awareness, dan Brand Image terhadap Keputusan Pembelian Ms Glow. JIMEK: Jurnal Ilmiah Mahasiswa Ekonomi, 5(2), 154–163. https://doi.org/10.30737/jimek.v5i2.3231
Martiningsih, D. A., & Setyawan, A. A. (2022). The impact of influencers’ credibility towards purchase intention. In Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022) (pp. 196–204). Atlantis Press. https://doi.org/10.2991/aebmr.k.220602.025
Nurul Hidayah Mohammad Zurin, & Nursafwah Tugiman. (2024). Electronic word-of-mouth (eWOM): How social media influencers affect consumers’ purchase intention. International Journal of Law, Government and Communication, 7(30), 162–181. https://doi.org/10.35631/ijlgc.730013
Pervaiz, S., Khan, S., & Khan, M. A. (2023). The impact of social media influencers on purchase intention: Examining the mediating role of credibility in Sindh, Pakistan. Journal of Humanities, Social and Management Sciences (JHSMS), 4(2), 78–95. https://ideapublishers.org/index.php/jhsms/article/view/968
Rahma, F. M., Sumarwan, U., & Nurhayati, P. (2023). Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer terhadap Loyalitas Merek Somethinc: Studi pada Pengguna Produk Merek Somethinc. Jurnal Aplikasi Bisnis dan Manajemen, 9(3), 919–929. https://doi.org/10.17358/jabm.9.3.919
Sanjaya, A. S. (2021). Pengaruh Dimensi Social Media Marketing terhadap Minat Beli Climatethirty. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, 5(4), 272–278. https://doi.org/10.37715/jp.v5i4.1780
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sutrisno, A. P., & Mayangsari, I. D. (2022). Influence of social media @humasbdg’s Instagram utilization on the fulfillment of followers information needs. Jurnal Common, 5(2), 118–133. https://doi.org/10.34010/common.v5i2.5143
Tverskoi, D., Babu, S., & Gavrilets, S. (2022). The spread of technological innovations: Effects of psychology, culture and policy interventions. Royal Society Open Science, 9(6), 211833. https://doi.org/10.1098/rsos.211833
Yuwono, W., Permata, N. S., & Christiarini, R. (2024). Analisis Pengaruh Influencer Credibility terhadap Purchase Intention Produk Skincare Lokal dengan Mediasi Brand Image, Trust, dan Brand Satisfaction. Jurnal Manajemen Terapan dan Keuangan, 13(2), 510–519. https://doi.org/10.22437/jmk.v13i02.31782