Pengaruh Kualitas Produk Halal dan Strategi Promosi Islam terhadap Volume Penjualan pada Sentra Industri Dodol Tunas Mandiri Kecamatan Rimbo Bujang Influence of Halal Product Quality and Islamic Promotion Strategies on Sales Volume at the Dodol Tunas Mandiri Industrial Center in Rimbo Bujang District
Article Sidebar
Page Numbers:
2275-2294
Digital Object Identifier:
10.58578/arzusin.v5i5.7339
Viewed: 194 times
Downloaded: 145 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:Rinda Ristiana1, Maulana Yusuf2, Habriyanto Habriyanto3
Copyright :Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
The quality of halal products and promotional strategies based on Islamic principles are crucial factors in enhancing consumer appeal and increasing sales volume, particularly in industries targeting markets sensitive to product halalness. However, limited attention has been given to the influence of these factors within the local industrial sector. This study aims to analyze the effects of halal product quality and Islamic promotional strategies on sales volume at the Sentra Industri Dodol Tunas Mandiri, Rimbo Bujang District. A quantitative approach was employed by distributing questionnaires to 198 respondents selected through probability sampling, based on Krejcie and Morgan’s formula from a population of 406 individuals. Data were analyzed using SEM-PLS 4.0. The results indicate that halal product quality has a positive and significant effect on sales volume by strengthening product image and credibility. Furthermore, Islamic promotional strategies also exert a positive and significant influence on sales volume, as they attract consumers who emphasize halal aspects. These findings suggest that improving halal product quality and optimizing Islamic promotional strategies represent strategic measures for producers to sustainably increase sales volume.
Citation Metrics:
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Amanah, S. (2015). Peranan Strategi Promosi Pemasaran Terhadap Peningkatan Volume Penjualan. JURNAL LENTERA: Kajian Keagamaan, Keilmuan Dan Teknologi, 13(1), 47–55. https://ejournal.stia-lk-dumai.ac.id/index.php/pesat/article/view/141.
Fauziah, S., & Al Amin, N. H. (2021). The influence of product knowledge, religiusity, halal awareness of purchasing decisions on halal products with attitude as a mediation variable. Journal of Management and Islamic Finance, 1(2), 249–266. 10.20409/berj.2022.365
Febriyanti, D. E., & Arifin, S. (2023). Analisis Strategi Pemasaran Secara Online Melalui Tiktok Dan Instagram Terhadap Volume Penjualan Skincare Justmine Beauty Pada Agen Yuyun Di Lamongan. Neraca: Jurnal Ekonomi, Manajemen Dan Akuntansi, 1(1), 344–352. 10.37641/jimkes.v11i3.2271
Halimah, O. S. (2020). Pengaruh Penjualan Langsung Terhadap Peningkatan Volume Penjualan Paving Blok Pada PT. Baruna Alam Lestari Bandung. KarismaPro, 11(1), 61–76. https://journal2.unfari.ac.id/index.php/karismapro/article/view/235
Hamid, A., & Maarif, M. A. (2020). Pengaruh Strategi Promosi Terhadap Peningkatan Volume Penjualan Pada Cv Karya Abadi Simo Kwagean. Iqtishodiyah: Jurnal Ekonomi Dan Bisnis Islam, 6(1), 81–108. 10.33758/mbi.v14i3.309
Hasballah, I. (2023). Pengaruh Kualitas Produk Dalam Perspektif Islam Terhadap Volume Penjualan di Toko Gia Toys Grong-Grong Pidie. Ameena Journal, 1(3), 331–339. https://ojs-steialamar.org/index.php/JPSI/article/view/27
Hidayatullah, M. S. (2021). Kontemporer (Membangun Paradigma Ekonomi Syariah di Masyarakat) Urgensi Mempelajari Fikih Muamalah Dalam Merespon Ekonomi Dan Keuangan. Al-Mizan: Jurnal Hukum Dan Ekonomi Islam, 5(1), 33–59. 10.33511/almizan.v5n1.33-59
Iswanto, J., Winarko, P., & Munawarah, Z. (2021). Analisis Hukum Islam Terhadap Strategi Pemasaran Usaha Konveksi CV. Nuratina Collection dalam Menghadapi Persaingan Bisnis di Era Industri 4.0. Jurnal Dinamika Ekonomi Syariah, 8(1), 48–62. https://jurnal.penerbitdaarulhuda.my.id/index.php/MAJIM/article/view/2462
Maharani, D., & Yusuf, M. (2020). Implementasi Prinsip-Prinsip Muamalah dalam Transaksi Ekonomi: Alternatif Mewujudkan Aktivitas Ekonomi Halal. Jurnal Hukum Ekonomi Syariah, 3(2), 131–144. https://doi.org/10.21043/TAWAZUN.V4I1.8338
Marzani, D., Fuad, Z., & Dianah, A. (2019). Analisis Pengaruh Pembiayaan Murabahah Terhadap Perkembangan Usaha Mikro Kecil Menengah (Studi Pada Koperasi Syariah Mitra Niaga Lambaro). Ekobis Syariah, 3(1), 13–24. 10.22373/ekobis.v3i1.10036
Masripah, I., & Nurochani, N. (2021). Strategi Pemasaran Islami Terhadap Tingkat Penjualan Busana Muslim Di Toko Hijab Bilqis Ciamis. Jurnal Ekonomi Rabbani, 1(1), 70–78. 10.53566/jer.v1i1.15
Purwanto, H., Yandri, D., & Yoga, M. P. (2022). Perkembangan dan dampak financial technology (fintech) terhadap perilaku manajemen keuangan di masyarakat. Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi Dan Bisnis, 11(1), 80–91. https://ejurnal.swadharma.ac.id/index.php/kompleksitas/article/view/220
Ritonga, A. (2023). Pengaruh Syariah Strategi Marketing terhadap Volume Penjualan Baju di Purnama Store Medan dengan Customer Satisfaction sebagai Variabel Intervening. Economic Reviews Journal, 2(2), 250–265. 10.56709/mrj.v2i2.110
Sahib, M., & Ifna, N. (2024). Urgensi Penerapan Prinsip Halal dan Thayyib dalam Kegiatan Konsumsi. POINT: Jurnal Ekonomi Dan Manajemen, 6(1), 53–64. 10.35870/jpni.v6i1.1095
Toruan, R. R. M. L. (2018). Proses implementasi word of mouth dalam strategi komunikasi pemasaran La Perla Plaza Senayan. Jurnal Pustaka Komunikasi, 1(1), 155–166. https://journal.moestopo.ac.id/index.php/pustakom/article/view/551
Wahyuningtyas, Y. F., Damayanti, D., Prasetyo, A. S., Subkhan, M., Wikaningtyas, S. U., Setyowati, H., Damayanti, A. P., Abadi, B. K., Juraifa, S. A., & Zayyan, M. F. (2023). Strategi Pemasaran: Perumusan Strategi Menghadapi Persaingan Bisnis. STIE Widya Wiwaha. 10.36761/jt.v7i3.3376
Widiarto, T., & Hardiana, E. (2021). Pengaruh Kualitas Produk, Harga dan Distribusi terhadap Volume Penjualan ARB Bakery di Kelurahan Sukmajaya. Sosio E-Kons, 13(3), 175–189. 10.30998/sosioekons.v13i3.10107
Zebua, F., & Riki, R. (2024). Pengaruh Promosi, Harga Dan Kualitas Produk Halal Food Terhadap Tingkat Penjualan Restaurant Hong Kong Town Batam. Jurnal Ilmiah Ekonomi Islam, 10(2), 2149–2155. https://repository.usni.ac.id/repository/ca0179f803811b66ac040f21825ac55a.pdf