Pengaruh Electronic Word-of-Mouth (e-WOM) melalui Media Sosial TikTok terhadap Purchase Intention pada Produk Skintific The Influence of Electronic Word-of-Mouth (e-WOM) through TikTok Social Media on Purchase Intention for Skintific Products
Article Sidebar
Page Numbers:
2121-2135
Digital Object Identifier:
10.58578/arzusin.v5i4.7242
Viewed: 261 times
Downloaded: 199 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:Diana Fajarwati1, Tarisya Oktavia Cahya2
Copyright :Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
Short-form video-based social media platforms such as TikTok have become primary channels for the dissemination of electronic word-of-mouth (e-WOM), significantly influencing consumer behavior. However, research gaps remain regarding the roles of information quality, quantity, credibility, and consumer attitudes in shaping purchase intention. This study aims to analyze the impact of e-WOM on TikTok on the purchase intention of Skintific products by applying the Information Acceptance Model (IACM). Data were collected from 186 respondents selected through purposive sampling, based on the criteria of being TikTok users aged 18 or older who had accessed Skintific product reviews. The research instrument was an online questionnaire using a five-point Likert scale, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS software. The results indicate that Information Quality, Information Credibility, and Attitude Towards Information have a positive and significant effect on Information Usefulness, whereas Information Quantity does not show a significant effect. Furthermore, Information Usefulness has a positive and significant influence on Information Adoption, which in turn significantly affects Purchase Intention. These findings highlight that quality, credibility, and consumer attitude toward information are key determinants in enhancing purchase intention through e-WOM, while the quantity of information is not always relevant within the context of TikTok as a short-form video platform.
Citation Metrics:
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Andriyanti, E., & Farida, S. N. (2022). Pengaruh Viral Marketing Shopee Affiliate, Kualitas Produk, Dan Harga Terhadap Minat Beli Konsumen Shopee Indonesia (Studi Pada Generasi Z Pengguna Tiktok Di Sidoarjo). Forbiswira Forum Bisnis Dan Kewirausahaan, 11(2), 228–241. https://doi.org/10.47065/arbitrase.v5i2.2167
Darmawan, P. A. D. T., Yasa, P. N. S., Wahyuni, N. M., & Dewi, K. G. P. (2022). Pengaruh elektronic word of mouth dan citra merek terhadap niat beli. Jurnal Ilmiah Manajemen Dan Bisnis, 7(1), 89–100. https://doi.org/10.38043/jimb.v7i1.3679
Durmaz, A., & Yüksel, M. (2017). the Effect of Ewom on Purchase Intention: Evidence From E-Commerce Sites Ağizdan Ağİleti̇şi̇mi̇n Satin AlmNi̇yeti̇nEtki̇si̇: ETi̇careSi̇teleri̇Üzeri̇neBi̇r Araştirma. Suleyman Demirel University The Journal of Faculty of Economics and Administrative Sciences Y, 22(1), 231–239. https://www.iarjournal.com/wp-content/uploads/IARJ-SS-20161-73-80.pdf
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
Febriyanti, Y., Suryasuciramadhan, A., Zulfikar, M., Nurhasanah, S., & Amalia, D. U. (2024). Penggunaan Media Sosial Tiktok Produk The Originote Sebagai Komunikasi Pemasaran Online. Professional: Jurnal Komunikasi Dan Administrasi Publik, 11(1), 341–350. https://www.syekhnurjati.ac.id/jurnal/index.php/amwal/article/view/19654/0
Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt. In Sage. https://uk.sagepub.com/en-gb/eur/a-primer-on-partial-least-squares-structural-equation-modeling-pls-sem/book270548
Haliza, A. N., & Setyawan, A. A. (2025). Pengaruh E-WOM Pada Sikap Konsumen dan Niat Membeli Produk Kosmetik Halal. Paradoks: Jurnal Ilmu Ekonomi, 8(3), 1562–1572. 10.26623/slsi.v20i2.5147
Harisandi, P., Yahya, A., Risqiani, R., & Purwanto, P. (2023). Peran harga dan citra merek dalam mediasi pengaruh E-Word to mouth terhadap keputusan pembelian melalui aplikasi TikTok. MUKADIMAH: Jurnal Pendidikan, Sejarah, Dan Ilmu-Ilmu Sosial, 7(2), 277–285. 10.30743/mkd.v7i2.7232
Hussain, S., Song, X., & Niu, B. (2020). Consumers’ Motivational Involvement in eWOM for Information Adoption: The Mediating Role of Organizational Motives. Frontiers in Psychology, 10(January). https://doi.org/10.3389/fpsyg.2019.03055
Indrawati, Putri Yones, P. C., & Muthaiyah, S. (2023). eWOM via the TikTok application and its influence on the purchase intention of somethinc products. Asia Pacific Management Review, 28(2), 174–184. https://doi.org/10.1016/j.apmrv.2022.07.007
Istiqomah, N. H. (2023). Transformasi pemasaran tradisional ke e-marketing: Tinjauan literatur tentang dampak penggunaan teknologi digital terhadap daya saing pemasaran bisnis. Jurnal Ekonomi Syariah Darussalam, 4(2), 72–87. 10.30739/jesdar.v4i2.2430
Jamal, S. (2025). Strategi Optimalisasi User-Generated Content Dalam Pemasaran Produk Fashion Di Platfrom TikTok. Journal of Economics and Business, 1(1), 51–74. https://journal.goufpublisher.com/index.php/ecobis/article/view/6
Leong, C. M., Loi, A. M. W., & Woon, S. (2022). The influence of social media eWOM information on purchase intention. Journal of Marketing Analytics, 10(2), 145–157. https://doi.org/10.1057/s41270-021-00132-9
Ngo, T. T. A., Bui, C. T., Chau, H. K. L., & Tran, N. P. N. (2024). Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. Heliyon, 10(11), e32168. https://doi.org/10.1016/j.heliyon.2024.e32168
Sardar, A., Manzoor, A., Shaikh, K. A., & Ali, L. (2021). An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption. SAGE Open, 11(4). https://doi.org/10.1177/21582440211052547
Sugandini, D., Effendi, M., Istanto, Y., Arundati, R., & Rahmawati, E. (2019). Pemasaran Digital: Adopsi Media Sosial Pada UKM. Klasifikasi Bisnis E-Commerce Di Indonesia, 27. 10.13106/jafeb.2020.vol7.no11.915
Verma, D., Dewani, P. P., Behl, A., & Dwivedi, Y. K. (2023). Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective. Computers in Human Behavior, 143(February), 107710. https://doi.org/10.1016/j.chb.2023.107710
Yusuf, A. S., Che Hussin, A. R., & Busalim, A. H. (2018). Influence of e-WOM engagement on consumer purchase intention in social commerce. Journal of Services Marketing, 32(4), 493–504. https://doi.org/10.1108/JSM-01-2017-0031