Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian Air Minum Isi Ulang pada Depot Rakha Kabupaten Muaro Jambi Effect of Service Quality and Price on Purchasing Decisions for Refilled Drinking Water at Rakha Depot, Muaro Jambi Regency
Article Sidebar
Page Numbers:
3957-3976
Digital Object Identifier:
10.58578/arzusin.v6i4.10512
Viewed: 0 times
Downloaded: 0 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Fenti Furnamasari1, Arsa Arsa2, Victor Diwantara3 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
Refill drinking water purchasing decisions are influenced by various factors, particularly service quality and price, but studies that specifically position Depot Rakha in Muaro Jambi Regency as the research object with local consumer characteristics remain limited. This study aims to analyze the effect of service quality and price on purchasing decisions for refill drinking water at Depot Rakha in Muaro Jambi Regency. This study used a quantitative approach with a causal survey design. The research sample consisted of 96 respondents selected using convenience sampling. Data were collected through questionnaires, then analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression, t-tests, and F-tests. The results showed that service quality had a positive and significant effect on purchasing decisions, with a calculated t-value of 7.372 > table t-value of 1.985 and a significance value of 0.000 < 0.05. Price also had a positive and significant effect on purchasing decisions, with a calculated t-value of 6.398 > table t-value of 1.985 and a significance value of 0.000 < 0.05. Simultaneously, service quality and price had a significant effect on purchasing decisions, with a calculated F-value of 51.687 > table F-value of 3.09. The conclusion of this study affirms that improving service quality and setting competitive prices play an important role in encouraging consumers’ purchasing decisions for refill drinking water. The implications of this study provide practical input for the management of Depot Rakha in strengthening service strategies and pricing policies to sustainably increase consumer loyalty and purchasing decisions.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Astuti, E. P., Hermawati, R., & Handayani, R. (2023). Pengaruh Capital Adequacy Ratio dan Loan to Deposit Ratio terhadap Return on Asset pada PT Bank Mandiri. Scientific Journal of Reflection: Economic, Accounting, Management and Business, 6(1), 143–150. https://doi.org/10.37481/sjr.v6i1.628
Bego, K. C., Wijaya, C. A., Irianto, Y., & Amili, H. (2025). Paradigma Baru Hukum Pidana Nasional: Analisis Normatif terhadap Undang-Undang Nomor 1 Tahun 2023 tentang Kitab Undang-Undang Hukum Pidana. Jurnal Kolaboratif Sains, 8(11), 7482–7490. https://doi.org/10.56338/jks.v8i11.9285
Endaryono, B. T., & Djuhartono, T. (2024). Faktor-Faktor yang Menentukan Tingkat Investasi dalam Pertumbuhan Ekonomi. JABE (Journal of Applied Business and Economic), 10(4), 399–410. https://doi.org/10.30998/jabe.v10i4.22456
Farid, A., Amri, M., Fahry, M., & Fuad, M. (2022). Strategi Governance melalui Community Based Tourism sebagai Upaya Penyelesaian Konflik Wisata di Gua Pindul. Politicos: Jurnal Politik dan Pemerintahan, 2(2), 114–131. https://doi.org/10.22225/politicos.2.2.2022.114-131
Febriansyah, F., & Triputra, G. (2021). Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian Ulang dengan Kepuasan Konsumen sebagai Variabel Intervening. Jurnal Bisnis Darmajaya, 7(1), 70–88. https://doi.org/10.30873/jbd.v7i1.2618
Handayani, P., Zahara, A. E., & Budianto, A. (2025). Analisis Perhitungan Harga Pokok Penjualan pada UMKM Kerupuk Sari Ikan Putri Bungsu Talang Bakung dengan Menggunakan Metode Full Costing. Jurnal Laporan Akuntansi Terpadu, 6(4). https://ejurnals.com/ojs/index.php/jlat/article/view/1625
Hardi, E. A., Nengsih, T. A., & Rosmanidar, E. (2025). Analysis of the Islamic philanthropic: A quantitative study of aid clusters in Jambi. Indonesian Journal of Islamic Economics and Business, 10(2), 472–487. https://doi.org/10.30631/ijoieb.v10i2.5638
Hargono, A., Waloejo, C., Pandin, M. P., & Choirunnisa, Z. (2022). Penyuluhan Pengolahan Sanitasi Air Bersih untuk Meningkatkan Kesehatan Masyarakat Desa Mengare, Gresik. Abimanyu: Journal of Community Engagement, 3(1), 1–10. https://doi.org/10.26740/abi.v3n1.p1-10
Julius, A. M., Pribadi, S., Saputra, A. A., Prayitno, B. S., Ahadi, S., Hermanto, D., Arifin, H., Satria, L. A., & Zevanya, C. S. S. (2022). An on-site post-event survey of the 2022 Mw 6.1 West Pasaman Sumatera destructive earthquake. NTU Journal of Renewable Energy, 2(1), 39–49. https://doi.org/10.56286/ntujre.v2i1.225
Kahfie, A. D., Putra, S. S., & Digdowiseiso, K. (2023). Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Persepsi Harga terhadap Keputusan Pembelian pada Depot Air Pray Gondrong Jakarta. COSTING: Journal of Economic, Business and Accounting, 7(1), 2549–2560. https://doi.org/10.31539/costing.v7i1.8172
Kotler, P. (2012). Manajemen Pemasaran Perspektif Asia (Pertama). Andi.
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management, global edition. Pearson.
Nengsih, T. A., Kurniawan, F., & Prasaja, A. S. (2021). Analisis Perbandingan Keputusan Membeli di Pasar Tradisional dan Modern. Indonesian Journal of Islamic Economics and Business, 6(1), 17–31. https://doi.org/10.30631/ijoieb.v6i1.759
Putri, A. B. A., & Dewi, L. G. K. (2025). Pengaruh Pemahaman Akuntansi, Persepsi Kegunaan, dan Persepsi Kemudahan terhadap Minat Penggunaan Si APIK: Studi di UMKM Binaan dan Mitra Kantor Perwakilan Bank Indonesia Provinsi Bali. JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha, 16(1), 178–189. https://doi.org/10.23887/jimat.v16i01.90099
Putro, W. P., & Kramadibrata, B. S. (2024). Pengaruh Pelayanan dan Kualitas Produk terhadap Keputusan Pembelian Air Galon Isi Ulang pada Depot Air Qua di Tegal Alur Jakarta Barat. Jurnal Riset dan Inovasi Manajemen, 2(3), 71–89. https://doi.org/10.59581/jrim-widyakarya.v2i3.4017
Santika, N. (2022). Pengaruh Kualitas Pelayanan, Harga, dan Lokasi terhadap Keputusan Pembelian di Angkringan Romusha Nganjuk. Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi, 7, 115–123. https://proceeding.unpkediri.ac.id/index.php/senmea/article/view/2104
Suryani, A. S. (2020). Pembangunan Air Bersih dan Sanitasi saat Pandemi Covid-19. Aspirasi: Jurnal Masalah-Masalah Sosial, 11(2), 199–214. https://doi.org/10.22212/aspirasi.v11i2.1757
Winarno, Y., & Gustaman, F. A. (2025). Peran Badan Usaha Milik Desa (BUMDES) Maju Lancar untuk Menyediakan Air Minum yang Sehat untuk Meningkatkan Kualitas Kesehatan Masyarakat Desa Ngawenombo. Solidarity: Journal of Education, Society and Culture, 14(1), 58–69. https://doi.org/10.15294/solidarity.v14i1.35764
Zahara, M., & Situmorang, S. H. (2024). Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Minat Membeli Kembali melalui Kepuasan Pelanggan pada Menggunakan Aplikasi Online Shopping di Kota Medan. Jurnal Ilmiah Wahana Pendidikan, 10(22), 33–49. https://doi.org/10.5281/zenodo.14436847