Persepsi Pedagang Muslim Dikabupaten Sarolangun terhadap Urgensi Labelisasi Halal Produk Muslim Traders’ Perceptions in Sarolangun Regency of the Urgency of Halal Product Labeling
Article Sidebar
Page Numbers:
2979-2999
Digital Object Identifier:
10.58578/arzusin.v6i4.10075
Viewed: 38 times
Downloaded: 26 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Naza Nazira Nz1, Maulana Yusuf2 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
Halal labeling is an important aspect in providing assurance of product halalness for Muslim consumers, especially in culinary businesses that are directly related to people’s consumption needs. This study aims to analyze the perceptions of Muslim traders in Sarolangun Regency regarding the urgency of halal products and to identify the factors influencing their interest in applying halal labels to the products they trade. This study used a qualitative approach with a descriptive field design. The research subjects were Muslim traders in Sarolangun Regency, Jambi Province, who were selected based on their connection with food businesses. Data were collected through observation, interviews, and documentation, and were then analyzed through the stages of data collection, data reduction, data display, and conclusion drawing. The results showed that Muslim traders’ perceptions of halal labeling were positive in religious and moral terms but were not yet strong in administrative and implementative terms. The factors influencing these perceptions included knowledge, socialization, economic conditions, religious values, and consumer demand. Thus, this study emphasizes the importance of strengthening halal literacy among small traders so that religious and moral understanding can be followed by administrative readiness in implementing halal labeling. The implications of this study suggest that the government and relevant institutions should strengthen education, assistance, and ease of halal certification for culinary business actors.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Aaqilah, N., Rohim, D. T. A., & Marlina, L. (2025). Pelanggaran Etika Bisnis Islam dalam Transparansi Produk PT. Ajinomoto Indonesia. Maslahah: Jurnal Manajemen dan Ekonomi Syariah, 3(2), 103–126. https://journal.staiypiqbaubau.ac.id/index.php/Maslahah/article/view/2256
Al Mustaqim, D. (2023). Sertifikasi Halal sebagai Bentuk Perlindungan Konsumen Muslim: Analisis Maqashid Syariah dan Hukum Positif. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(2), 54–67. https://doi.org/10.61553/abjoiec.v1i2.26
Ariandi, E. (2025). Peran Sertifikasi Halal dan Label BPOM dalam Meningkatkan Daya Saing Produk Ekspor. Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syari’ah, 6(4), 1043–1052. https://journal.uin-alauddin.ac.id/index.php/iqtishaduna/article/view/57459
Daulay, N. K., & Zulham. (2025). Analisis Hukum Ekonomi Kewajiban Sertifikasi Halal terhadap UMKM Perspektif Maqashid Syariah. Indonesian Journal of Humanities and Social Sciences, 6(1), 27–44. https://ejournal.uit-lirboyo.ac.id/index.php/IJHSS/article/view/6945
Dewi, R. S., Siregar, F. A., Angela, S., Armayana, R., & Syahmala, R. (2025). Strategi Kewirausahaan dan Inovasi Pemasaran dalam Pengembangan UMKM Ayam Kribo. MASMAN Master Manajemen, 3(2), 215–227. https://doi.org/10.59603/masman.v3i2.836
Fadhilah, K. N., & Fitriyah, F. N. (2025). Pencatatan Penjualan Produk Kentuky Putri Kembar Mojokerto dalam Usaha Kuliner Cepat Saji. AKSAYA: Jurnal Rumpun Akuntansi Publik, 1(2), 53–59.
Fadhli, K., Fahimah, M., Rahmawati, I., Bisari, N. A., Juma’izah, R., Saputri, M. K., Qodri, H. F., Ramadhani, M. H., & Koiriyah, S. (2024). Meningkatkan Daya Saing UMKM melalui Sertifikasi Halal. Jumat Ekonomi: Jurnal Pengabdian Masyarakat, 5(3), 166–173. https://doi.org/10.32764/abdimasekon.v5i3.5377
Halil, H. (2025). Persepsi Masyarakat Karang Penang Sampang terhadap Kontribusi Pendidikan Tinggi dalam Pembangunan Sosial dan Ekonomi. Halimi: Journal of Education, 6(1), 1–22. https://ejournal.kopertais4.or.id/madura/index.php/halimi/article/view/7902/4618
Herdianto, H., & Satory, A. (2025). Hukum Bisnis dalam Pengembangan UMKM di Indonesia: Kepastian Hukum, Tantangan, dan Solusi. Jurnal Sosial dan Sains, 5(10), 3431–3438. https://doi.org/10.59188/jurnalsosains.v5i10.32549
Huda, I. A. S., Saadah, M., Sugiarto, A., Bin Ibrahim, M. H., Prasad, R. R., Putra, A. K., & Budianto, A. (2024). Revealing halal certification oversight gaps for MSEs through ArcGIS dashboard integration. Indonesian Journal of Halal Research, 6(2), 58–69. https://doi.org/10.15575/ijhar.v6i2.33308
Muzakki, A., Zainiyati, H. S., Rahayu, D. C., & Khotimah, H. (2021). Desain Pembelajaran Model ASSURE Berbasis Multimedia pada Mata Pelajaran Al-Qur’an Hadits. Edukasi Islami: Jurnal Pendidikan Islam, 10(1), 149–162. https://doi.org/10.30868/ei.v10i01.1169
Nasrudin, N., & Nursari, N. (2025). Peran Sertifikasi Halal dalam Penguatan Industri Makanan Halal: Instrumen Perlindungan Konsumen Muslim di Indonesia. Qanuniya: Jurnal Ilmu Hukum, 2(1), 11–22. https://ejournal.uinsgd.ac.id/index.php/qanuniya/article/view/1268
Ningrum, R., Ramdani, W. R., & Purnama, I. (2025). Inovasi Produk dan Strategi Pemasaran Kue Pukis Mini sebagai Peluang Usaha Kuliner Kreatif Berbasis UMKM. Jurnal Akademik Pengabdian Masyarakat, 3(4), 170–180. https://ejurnal.kampusakademik.co.id/index.php/japm/article/view/5551
NSS, R. L. P., & Rahoyo, R. (2018). Dampak Bisnis Kuliner melalui Go Food bagi Pertumbuhan Ekonomi di Kota Semarang. Jurnal Dinamika Sosial Budaya, 20(2), 120–133. https://doi.org/10.26623/jdsb.v20i2.1243
Perwira, M. Y., Liasaroh, M., Sholichah, M., Zuria, P. L., & Zakiyah, A. R. (2025). Pemberdayaan UMKM melalui Sertifikasi Halal dan Pemasaran Produk Halal Desa Petok. Jurnal Pengabdian UMKM, 4(1), 23–32. https://doi.org/10.36448/jpu.v4i1.76
Ramadhani, N. F. (2025). Sertifikasi Halal UMKM: Tantangan dan Strategi Implementasi. Jurnal Ekonomi Islam, 2(1), 21–41. https://oj.mjukn.org/index.php/jei/article/view/711
Susanti, S., Siringoringo, E. P., Ayu, E., & Astuti, Y. (2025). Tantangan Pendampingan Sertifikasi Halal untuk Peningkatan Kepuasan Konsumen bagi Pedagang Kaki Lima di Kelurahan Tembalang. Humanism: Jurnal Pengabdian Masyarakat, 6(2), 169–182. https://doi.org/10.30651/hm.v6i2.22010
Yunita, N. R., Dani, I. M., & Sanjaya, V. F. (2025). Analisis Strategi Pemasaran, Inovasi Produk dalam Meningkatkan Daya Saing UMKM Pempek di Tengah Persaingan Pasar. Jurnal Ilmiah Mahasiswa Ekonomi dan Bisnis Indonesia, 1(3), 20–31. https://ojs.ukipaulus.ac.id/index.php/jmebi/article/view/1223