Transformasi Sistem Komunikasi Islam pada Generasi Z melalui Konten Dakwah Video Pendek Transformation of the Islamic Communication System among Generation Z through Short Video Da'wah Content
Article Sidebar
Page Numbers:
845-859
Digital Object Identifier:
10.58578/anwarul.v6i3.10954
Viewed: 3 times
Downloaded: 0 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Muhammad Syafrizal1*, Mohd Rafiq2 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
Although Islamic communication has long served as an important framework for conveying da’wah messages, the development of digital media has significantly changed the way Generation Z receives, interprets, and responds to religious information. Various previous studies have discussed digital da’wah on social media, but studies that specifically examine the transformation of the Islamic communication system through short video content remain limited. This study aims to analyze changes in the Islamic communication system as a response to Generation Z’s consumption patterns in receiving da’wah messages through short video platforms. This study used a qualitative approach with a digital media analysis design. Data were collected through observation of short-form da’wah video content on digital platforms, audience interaction patterns, and documentation of Generation Z users’ communication behavior. The results showed that the Islamic communication process underwent significant transformation in the aspects of message packaging, media selection, audience attention span, and patterns of acceptance of religious authority. This transformation shows that the effectiveness of digital da’wah is determined not only by the substance of the message but also by the communicator’s ability to adapt the format, language, and delivery strategy to media characteristics and the communication behavior of young people. The conclusion of this study affirms the importance of adapting Islamic communication strategies to changes in Generation Z’s media consumption patterns in the digital era. These findings contribute to the development of contemporary Islamic communication studies and imply the need to strengthen digital da’wah literacy that is creative, concise, contextual, and continues to maintain the authority of Islamic scholarship.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Abidin, C. (2021). Mapping internet celebrity on TikTok: Exploring attention economies and visibility labours. Cultural Science, 12(1), 77–103. https://doi.org/10.5334/csci.140
Akbar, F., Mailin, M., & Ritonga, H. J. (2023). The effectiveness of da’wah through social-media in fostering the interest of da’wah students of Islamic Communication and Broadcasting at North Sumatra State Islamic University. International Journal of Science and Society, 5(5), 775–785. https://doi.org/10.54783/ijsoc.v5i5.944
Azwar, A., & Iskandar, I. (2024). Dakwah Islam bagi Gen-Z: Peluang, Tantangan, dan Strategi: Islamic preaching for Gen-Z: Opportunities, challenges, and strategies. DIRASAH: Jurnal Kajian Islam, 1(1), 17–38. https://litera-academica.com/ojs/dirasah/article/view/3
Braun, V., & Clarke, V. (2021). Thematic analysis: A practical guide. SAGE.
Campbell, H. (2013). Digital religion: Understanding religious practice in new media worlds. Routledge.
Dwidienawati, D., & Gandasari, D. (2018). Understanding Indonesia’s Generation Z. International Journal of Engineering and Technology, 7(3.25), 245–252. https://doi.org/10.14419/ijet.v7i3.25.17556
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11
Fakhruroji, M. (2021). Mediatisasi Agama: Konsep, Kasus dan Implikasi. Lekkas.
Faridah, F., Amir, R. M., Budin, H. B., Azhar, A., & Mawaddah, S. N. (2025). Strategi Dakwah di Media Sosial. RETORIKA: Jurnal Kajian Komunikasi dan Penyiaran Islam, 7(1), 70–85. https://doi.org/10.47435/retorika.v7i1.3737
Jalaluddin, M., Siskawati, I., Kudrotullah, A., Uyun, N., & Eletmany, M. R. (2024). Social media da’wah as a means to deepen the religious understanding of Generation Z. Syiar: Jurnal Komunikasi dan Penyiaran Islam, 4(2), 173–184. https://doi.org/10.54150/syiar.v4i2.633
Kemp, S. (2025, February 25). Digital 2025: Indonesia. DataReportal. https://datareportal.com/reports/digital-2025-indonesia
Manaf, S., Rokimin, R., Rahman, M. H., At Thaariq, Z. Z., & Akhirudin, M. T. (2026). Social media as a tool for Islamic dawah in the digital era: Analyzing the benefits and obstacles. Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan, 26(1), 1–14. https://doi.org/10.21274/dinamika.2026.26.1.1-14
Masripah. (2023). Redefining Islamic da’wah through Generation Z’s digital engagement in Indonesia. Sinergi International Journal of Islamic Studies, 1(1), 48–57. https://doi.org/10.61194/ijis.v1i1.908
Montag, C., Yang, H., & Elhai, J. D. (2021). On the psychology of TikTok use: A first glimpse from empirical findings. Frontiers in Public Health, 9, Article 641673. https://doi.org/10.3389/fpubh.2021.641673
Nasrullah, R. (2020). Media Sosial: Perspektif Komunikasi, Budaya dan Sosioteknologi. Simbiosa Rekatama. https://penerbitsimbiosa.com/produk/media-sosial-perspektif-komunikasi-budaya-dan-sosioteknologi/
Neuendorf, K. A. (2017). The content analysis guidebook. SAGE.
Nuriana, Z. I., & Salwa, N. (2024). Digital da’wah in the age of algorithm: A narrative review of communication, moderation, and inclusion. Sinergi International Journal of Islamic Studies, 2(4), 242–256. https://doi.org/10.61194/ijis.v2i4.706
Saefulloh, A., Zalafi, Z., & Triyustino, S. (2026). Reconfiguring da’wah in digital modernity: Engaging Generation Z in the age of new media. KOMUNIKA: Jurnal Dakwah dan Komunikasi, 20(1), 63–76. https://doi.org/10.24090/komunika.v20i1.13082
Sukayat, T. (2023). Da’wah communication in the contemporary era: Implementing da’wah ethics on social media. Jurnal Ilmu Dakwah, 43(2), 375–390. https://doi.org/10.21580/jid.v43.2.18465
Tracy, S. J. (2024). Qualitative research methods: Collecting evidence, crafting analysis, communicating impact. John Wiley & Sons.
Ulfa, M. (2024). Transformasi Komunikasi Dakwah dan Pengaruhnya terhadap Praktik Keagamaan Masyarakat Muslim di Indonesia. NAHNU: Journal of Nahdlatul Ulama and Contemporary Islamic Studies, 2(2), 385–399. https://doi.org/10.63875/nahnu.v2i2.58
Wahyuni, R., & Rahma, S. (2024). Efektivitas Media Sosial sebagai Media Dakwah pada Era Digital (Study Literature Review). Consilium: Berkala Kajian Konseling dan Ilmu Keagamaan, 10(2). https://jurnal.uinsu.ac.id/index.php/consilium/article/view/20340