A Discourse on the Potency of Social Media in Promoting Local Talents in Nigeria
Article Sidebar
Page Numbers:
56-75
Digital Object Identifier:
10.58578/alsystech.v3i1.4067
Viewed: 198 times
Downloaded: 167 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Joseph M Lucas1, Lazarus Siman2* 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
This paper Titled: Discourse on the Potency of Social Media in Promoting Local Talents in Nigeria stems from the impact of social media as a tool for local talents hunt in Nigeria. Nigerians all over the world are highly gifted and talented people; this is seen in their disposition and overwhelming accomplishment over the past decades round the world. Yet, the Nigerian society has not provided an enabling environment to hone home grown and plethora of gifted entrepreneurs, singers, innovators and models. The above situation stimulated the researcher’s interest to inundate readers and Nigerians on the efficacy of the platform of the social media and the advent of other new media as scout platform for local talent in Nigeria. To thoroughly explore the subject matter, the researcher adopted the qualitative research method using the documentary review design. The study adopted Technological Determinism Theory to explicate how the advent of the new media has changed the model of media usage among people. Findings from the study unraveled that the advent of social media and other new media platforms catalyzed the recognition and honing of local talents in Nigeria. Furthermore, it was discovered that in Nigeria, new media (social media) has helped in plethora of ways by bringing to the spotlight some gifted local talents in Nigeria. The study however found that, media illiteracy is a bane to social media usage in Nigeria. Therefore, the study suggests that, if the medium of social media is properly utilized by Nigerians can chart a way forward for new innovations and in local talent discovery in Nigeria.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Adebayo, O. (2019). Securing Digital Competitions with Blockchain. Nigerian Digital Security Review, 7(2), 22-30.
Adebayo, O. (2021). Social Media Influencers: Unlocking Visibility for Nigerian Talent Hunts. Journal of Digital Media Studies, 11(3), 45-60.
Adegboye, A. (2019). Democratizing Talent Discovery: The Impact of Digital Platforms on Nigerian Talent Hunts. Digital Africa Review, 7(2), 40-51.
Adekunle, M. (2022). Interactive Content and Audience Engagement in Talent Hunts. Media and Cultural Studies Journal, 14(2), 28-43.
Adepegba A. (2022) Osinachi: FG slams homicide charges against husband. Available from: https://punchng.com/osinachi-fg-slams-homicide-chargesagainst-husband/ June 4, 2022
Adeyemi, T. (2021). Social Media Visibility in Talent Hunts: Strategies for Success. Tech Journal of Nigeria, 14(3), 45-58.
Aina, T. (2018). Discovering Raw Talent: The Role of Talent Hunts in Nigeria. Journal of African Creative Industries, 12(1), 20-34.
Anner, J. (Ed.). (1996). Beyond identity politics: Emerging social justice movements in communities of color. South End Press.
Asemah, E., Gujbawa, M., Ekhareafo, D.O. & Okpanachi, R.A. (2012) Research methods and procedures in mass communication. Jos: Great Future Press.
Awofadeju, P. O., & Ewuola, P. O. (2019). Impact of social media on public relations practice. Journal of Social Sciences and Humanities Research, 4(5), 65-85.
Awofadeju, P. O., & Ewuola, P. O. (2019). Impact of social media on public relations practice. Journal of Social Sciences and Humanities Research, 4(5), 65-85.
Boulianne, S. (2015). Social media use and participation: A meta-analysis of current research. Information, communication & society, 18(5), 524-538.
Boulianne, S. (2015). Social media use and participation: A meta-analysis of current research. Information, communication & society, 18(5), 524-538.
Chinwe, A. (2019). Securing Digital Competitions: Transparency and Blockchain in Talent Hunts. African Tech Review, 9(4), 32-48.
Corso, R., & Robinson, C. H. (2013). Enhancing creative thinking abilities through the use of social media (Doctoral dissertation, IJKIE).
Document Women (2022) #JusticeForDeborah. Available from: https://mobile.twitter.com/DocumentWomen/status/1525396496161677312?cxt=H HwWgIC99YCCpqsqAAAA June 3, 2024
Dunbar, R. I., Arnaboldi, V., Conti, M., & Passarella, A. (2015). The structure of online social networks mirrors those in the offline world. Social networks, 43, 39-47.
Eze, I. (2022). The Economic Impact of Talent Hunts in Africa. African Entertainment Business Journal, 9(3), 61-78.
Facebook (N.D.) Don Jazz’s Facebook Timeline. Available from: https://www.facebook.com/farooqkperogi June 10, 2024.
Haghverdi, L., Büttner, M., Wolf, F. A., Buettner, F., & Theis, F. J. (2016). Diffusion pseudotime robustly reconstructs lineage branching. Nature methods, 13(10), 845-848. Ibrahim, M. (2022). Enhancing Social Media Literacy for Local Talent Development. The Nigerian Educational Review, 16(1), 102-118.
Iqbal, M. U. H. A. M. M. A. D. (2015). Looking at online bird trading in Indonesia; a case study from South Sumatra. BirdingASIA, 24(2015), 132-135.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68.
McClendon, S., & Robinson, A. C. (2013). Leveraging geospatially-oriented social media communications in disaster response. International Journal of Information Systems for Crisis Response and Management (IJISCRAM), 5(1), 22-40.
McClendon, S., & Robinson, A. C. (2013). Leveraging geospatially-oriented social media communications in disaster response. International Journal of Information Systems for Crisis Response and Management (IJISCRAM), 5(1), 22-40.
Mohammed, S., & Suleiman, H. (2013). Knowledge and utilization of social media by students of Nuhu Bamalli Polytechnic, Zaria, Nigeria. the Nigerian Journal of Communication, Volue II (i).
Nyang’wecha, k. o. (2020). perceptions on new media influence on insecurity among the youth in rongo sub county, migori county, kenya (Doctoral dissertation).
Ojo, T. (2020). Hashtag Activism and Digital Visibility in Nigerian Talent Shows. Nigerian Journal of Communication, 8(1), 15-29.
Okonkwo, P. (2020). Bridging the Digital Divide in Rural Nigeria: A Focus on Talent Development. Journal of Rural Technology, 9(4), 35-42.
Okoro, M. (2021). Media, Visibility, and the Rise of Talent Hunts. Journal of Media and Society, 18(2), 30-45.
Oladipo, K. (2020). Talent Hunts as Tools for Personal and Professional Development. Nigerian Talent Review, 5(4), 15-29.
Onwe, E. C. (2017). Social media use pattern and political participation in the 2015 presidential election in Nigeria. Ebonyi State University Journal of Mass Communication, 5(1), 61- 74.
Wioleta, K., & Ilenia, C. (2017). Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review. Handel Wewnetrzny, (371), 161.