Media Consumption Habit Among Students of Federal Polytechnic Bauchi Nigeria
Article Sidebar
Page Numbers:
1-15
Digital Object Identifier:
10.58578/alsystech.v3i1.3854
Viewed: 349 times
Downloaded: 196 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Shehu Abdulkadir Abdullahi1* 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
The aimed of the study is to examine the preferences and behaviors of young individual concerning media usage among the student of federal polytechnic Bauchi. I sought to determine the types of media content students were expose to, the time allocated to various media sources daily, and their overall perception of media. The study was informed by the inadequacy of literature on the topic in the developing countries; Nigeria inclusive. I employed a well structure questionnaire to collect comprehensive insight into the prevalent media consumption patterns among polytechnic student. one hundred (100) respondents were randomly selected from the school of general studies, school of environmental studies and school of business studies I recommended the implementation of an orientation program within the polytechnic to raise awareness about fostering healthy media consumption habits within the polytechnic student. Media consumption habit are dynamic and may change over time due to technological advancements, shifts in preference and access to new platforms and content. Online streaming services such as Facebook, twitter and Tiktok has more patronage followed by newspaper and radio with very low listeners
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Asemah, E. S. (2011). Selected mass media themes. University Press.
Asemah, E. S. (2011). Principles and practice of mass communication (2nd ed.). Great Future Press.
Folarin, B. (1998). Theories of mass communication: An introductory text. Stirling Horden Publishers.
Belch, G. E., & Belch, M. A. (2006). Advertising & promotion (6th ed.). Tata McGraw Hill.
Chan, K., & Fang, W. (2007). Use of the internet & traditional media among young people. Young Consumers: Insight & Ideas for Responsible Marketers, 8(4), 244–256.
Kothari, C. R. (1990). Research methodology: Methods and techniques. Wishwa Parkashan.
Sapero, I., & Stone, M. (2004). Agents of change: How young consumers are changing the world of marketing. Qualitative Market Research: An International Journal, 7(2), 153–159.
Rolfe, J., & Gilbert, M. (2006). Young, new media, technology and communication. Young Consumers: Insight and Ideas for Responsible Marketers, 7(1), 50–60.
Cooke, R. (2002). Kids and media. Young Consumers: Insight and Ideas for Responsible Marketers, 4(4), 35–42.
MTV. (2008, March 19). The truth about youth. Brand Equity, The Economic Times, p. 4.
BusinessWeek. (1999, October 11). What the youth wants: Trends in media consumption. BusinessWeek Online. https://www.businessweek.com (accessed on January 2, 2010).
Nayyar, A. (2002, August 30). The mysterious & unpredictable Indian youth: Unique in his media consumption habits. BusinessWeek Online. https://www.businessweek.com (accessed on December 25, 2009).