Strategi Kritik Netizen dalam Komentar TikTok terhadap Film Dia Angkasa Netizens’ Criticism Strategies in TikTok Comments on the Film Dia Angkasa

Abstract

Digital communication has provided extensive space for netizens to express their evaluations of audiovisual works. However, research specifically examining criticism strategies in TikTok comments on film adaptations remains limited. This study aimed to describe and analyze netizens’ criticism strategies in TikTok comments on the film Dia Angkasa. The study employed a qualitative approach with a descriptive design. The research data comprised 233 critical utterances purposively selected from a corpus of 972 expressive utterances posted on the TikTok accounts @DEYSNITA, @MOON, and @everydell. The data were collected through documentation, observation, and note-taking techniques and subsequently analyzed through data reduction, data presentation, and conclusion drawing. The results identified four criticism strategies: bald-on-record speech, positive politeness, negative politeness, and off-record speech. The bald-on-record strategy was the most prominent in the analyzed data. Criticism was primarily directed at the cast, character visualization, acting quality, and the adaptation’s conformity with audience expectations. These findings indicate that netizen criticism on TikTok is shaped by the relationship between directness, politeness strategies, and the use of digital markers. This study contributes to expanding research on digital pragmatics, particularly regarding strategies for expressing criticism of audiovisual works on social media. The implications of this study emphasize the importance of strengthening digital literacy and linguistic politeness in online interactions while providing opportunities for future research to examine criticism multimodally across other digital platforms.