An Analysis of the Intersection between Urban Entrepreneurship and the Use of Digital Tools
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1110-1120
Digital Object Identifier:
10.58578/ajstea.v3i4.6194
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Authors:David Leandro Álvarez Sanchez1*
Copyright :Authors retain copyright and grant the journal right of first publication.
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Abstract
This study examines the state of urban entrepreneurship in El Salvador, focusing on its transition to digital environments. Employing a qualitative, phenomenological approach, the research analyzes the lived experiences of 12 entrepreneurs from the eastern region of the country, selected through purposive sampling. Data were collected via semi-structured interviews and participant observation, leading to the identification of key thematic categories: offline–online integration, market reach, technological adaptation, and cultural influence. The findings indicate that social media platforms play a crucial role in expanding market access, reducing operational costs, and re-signifying cultural symbols within commercial practices. Despite these benefits, the persistent digital divide and technological barriers constrain the full transformative potential of digital entrepreneurship. The study concludes that successful integration between physical and virtual commercial domains relies not only on access to digital infrastructure but also on entrepreneurs' capacity to navigate evolving sociocultural dynamics. This research advances the field of commercial cyber-anthropology and provides practical insights for strengthening the local digital economy in developing contexts.
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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
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