Pengaruh Literasi Wakaf, Advertensi dan Religiusitas terhadap Minat Masyarakat Kota Makassar untuk Berwakaf Uang dengan Transparansi sebagai Variabel Moderating The Influence of Waqf Literacy, Advertisements, and Religiosity on the Interest of Makassar City Residents to Contribute Money in Waqf with Transparency as a Moderating Variable
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Page Numbers:
157-168
Digital Object Identifier:
10.58578/anwarul.v4i1.2289
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Authors:
Firawati Firawati1, Muhammad Nasir Katman2, Rahman Ambo masse3 
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Authors retain copyright and grant the journal right of first publication.
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Abstract
The aim of this research is to examine the extent to which waqf literacy, advertising and religiosity have an impact on the interest of the people of Makassar City to give cash waqf. This research uses a quantitative descriptive research design. This research relies on primary and secondary data sources. In this research, questionnaires, interviews and documentation were used to collect data. The SmartPLS 4.0 data processing application is used in research data analysis. Based on the regression results, the variables Literacy (X1), Advertising (X2), and Religiosity (X3) have a positive and large influence on the variable Interest in donating cash (Y). Furthermore, the variable Transparency (Z) cannot moderate (weaken) the influence of waqf literacy and cannot moderate (weaken) the influence of religiosity but can moderate (strengthen) the influence of advertising on people's interest in cash waqf.
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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.