AI-Powered Consumer-Generated Insights for Product Innovation

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Page Numbers: 129-142
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Published: Apr 7, 2025
Digital Object Identifier: 10.58578/mjaei.v2i2.5335
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Authors:
Ajoke A. Asunmonu1
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Ajoke A. Asunmonu
Quantic School of Business and Technology, Washington, DC, USA

Abstract

This research explores how AI-powered consumer-generated insights (CGI) enhance product innovation by analyzing unstructured data from reviews, social media, and visual content. Using natural language processing (NLP) and machine learning (ML), the study examines AI's role in identifying trends, accelerating development, and improving customer-centric design. Through case studies and data analysis, it evaluates AI's effectiveness while addressing challenges like data privacy and algorithmic bias. The findings aim to provide businesses with a practical framework for leveraging AI-driven insights responsibly, offering actionable strategies for faster, more innovative product development.

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Article Details

How to Cite
Asunmonu, A. A. (2025). AI-Powered Consumer-Generated Insights for Product Innovation. Mikailalsys Journal of Advanced Engineering International, 2(2), 129-142. https://doi.org/10.58578/mjaei.v2i2.5335

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

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