Pengaruh Reputasi dan Produk Bank terhadap Keputusan Menabung pada PT Bank Muamalat Indonesia KC Payakumbuh The Influence of Bank Reputation and Products on the Decision to Save at PT Bank Muamalat Indonesia, Payakumbuh Branch

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Page Numbers: 760-773
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Published: Jul 25, 2024
Digital Object Identifier: 10.58578/arzusin.v4i4.3457
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Authors:
Hafizah Safitri1, Jon Kenedi2
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Hafizah Safitri
UIN Sjech M. Djamil Djambek Bukittinggi
Jon Kenedi
UIN Sjech M. Djamil Djambek Bukittinggi

Abstract

The credibility and bank products of PT Bank Muamalat Indonesia KC Payakumbuh on saving decisions are the driving forces behind this study. This study aims to ascertain how bank reputation and offerings at Bank Muamalat Payakumbuh influence consumers' decisions to save. Using a descriptive methodology and quantitative research approaches, this study examines 3,754 customers with a sample size of 100 respondents. The methods of collecting data are questionnaires and observation. This study includes one dependent variable, saving decisions, and two independent variables, bank reputation, and products. A simultaneous test (F test) and an individual significant test (T-test) are two types of data analysis used to test the hypothesis.

Keywords:
Reputation; Bank Products; Saving Decision

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How to Cite
Safitri, H., & Kenedi, J. (2024). Pengaruh Reputasi dan Produk Bank terhadap Keputusan Menabung pada PT Bank Muamalat Indonesia KC Payakumbuh. ARZUSIN, 4(4), 760-773. https://doi.org/10.58578/arzusin.v4i4.3457

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

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