Pengaruh Reputasi dan Produk Bank terhadap Keputusan Menabung pada PT Bank Muamalat Indonesia KC Payakumbuh The Influence of Bank Reputation and Products on the Decision to Save at PT Bank Muamalat Indonesia, Payakumbuh Branch
![](https://ejournal.yasin-alsys.org/files/crossmark.png)
Main Article Content
Abstract
The credibility and bank products of PT Bank Muamalat Indonesia KC Payakumbuh on saving decisions are the driving forces behind this study. This study aims to ascertain how bank reputation and offerings at Bank Muamalat Payakumbuh influence consumers' decisions to save. Using a descriptive methodology and quantitative research approaches, this study examines 3,754 customers with a sample size of 100 respondents. The methods of collecting data are questionnaires and observation. This study includes one dependent variable, saving decisions, and two independent variables, bank reputation, and products. A simultaneous test (F test) and an individual significant test (T-test) are two types of data analysis used to test the hypothesis.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Aryska, M., & Kasmirudin, K. (2017). Pengaruh reputasi perusahaan dan kualitas pelayanan terhadap kepuasan pasien (kasus rumah sakit islam ibnu sina pekanbaru) (Doctoral dissertation, Riau University).
Prayudi, D., & Yulistria, R. (2020). Penggunaan matriks SWOT dan metode QSPM pada strategi pemasaran jasa wedding organizer: Studi kasus pada UMKM Gosimplywedding Sukabumi. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 224-240.
Sarwono, J. (2016). Metode Penelitian Kuantitatif Dan Kualitatif. Yogyakarta: Graha Ilmu
Sianipar, M. Y., Lie, D., Butarbutar, M., & Julyanthry, J. (2018). Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Merek Sepeda Polygon Strattos dengan Kepuasan Konsumen sebagai Variabel Intervening di PT Insera Sena (Survei Terhadap Komunitas Polygon Strattos User Indonesia). SULTANIST: Jurnal Manajemen dan Keuangan, 6(1), 24-38.
Sudarwati, Y., & Izzaty, I. (2022). Manajemen Hubungan Pelanggan Bagi Usaha Mikro, Kecil, dan Menengah. Jurnal Ekonomi Dan Kebijakan Publik, 13(1), 13-28.
Sugiyono, S. (2018). Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta
Supriyadi, A. (2018). Bank Syariah Dalam Perspektif Filosofis, Yuridis Dan Sosiologis Bangsa Indonesia. MALIA: Journal of Islamic Banking and Finance, 1(1).
Widowati, A. S., & Mustikawati, R. I. (2018). Pengaruh pengetahuan produk tabungan, reputasi bank, dan persepsi nasabah mengenai suku bunga simpanan terhadap keputusan menabung nasabah. Nominal Barometer Riset Akuntansi dan Manajemen, 7(2), 141-156.
Yulianti, F. (2022). Pengaruh Reputasi Dan Produk Bank Terhadap Keputusan Menabung Pada Bank Muamalat Palopo (Doctoral dissertation, Institut agama islam Negeri (IAIN Palopo).