Analisis Strategi Pemasaran Syariah dalam Menarik Minat Beli Masyarakat di Toko Kue Shinta Bakery Simpang III Sipin Jambi Analysis of Sharia Marketing Strategies in Attracting Consumer Interest at Shinta Bakery Cake Shop, Simpang III Sipin, Jambi
Main Article Content
Abstract
This study aims to determine whether the strategy carried out by the Shinta Bakery cake shop is going well or not and to find out how marketing strategies affect consumer behavior in buying cakes at the shinta bakery shop. This type of research is descriptive qualitative, which describes an event that has occurred or existing cases that provide a clear picture of the problem to be studied. The objects used in conducting this research are the community, employees and owners at the Shinta Bakery cake shop. The types of data used in this research include primary and secondary data. The methods used to collect data for this research are observation, interviews and documentation. Based on the discussion, it can be concluded as follows. First, In terms of Islamic Marketing Strategy, Toko Shinta Bakery has been in accordance with applying the concept of sharia marketing strategy, namely product, price, promotion, place. As well as applying the characteristics of Islamic marketing, namely Rabbaniyah, Akhlaqiah, Al-Waqiyah, Insaniyah. Second, the advantages and disadvantages of implementing sharia marketing strategies in Toko Shinta Bakery are, the advantages are selling products at affordable prices and good quality, the disadvantages are not managing their gofood franchise properly, lack of parking lots, and rarely giving discounts.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Andhikasari, R., & Muntazah, A. (2021). Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Toko Rina di Kabupaten Brebes. Akrab Juara: Jurnal Ilmu-Ilmu Sosial, 6(2), 92–103.
Anggraeni, W. C., Ningtiyas, W. P., & Nurdiyah, N. (2021). Kebijakan pemerintah dalam pemberdayaan UMKM di masa pandemi Covid-19 di Indonesia. Journal of Government and Politics (JGOP), 3(1), 47–65.
Arifudin, O., Wahrudin, U., Rusmana, F. D., & Tanjung, R. (2020). Strategi Inovasi Kemasan Dan Perluasan Pemasaran Abon Jantung Pisang Cisaat Makanan Khas Subang Jawa Barat. Martabe: Jurnal Pengabdian Kepada Masyarakat, 3(2), 371–381.
Dhika Amalia Kurniawan, D. A. K., & Mohammad Zaenal Abidin, M. Z. A. (2018). Pengantar Pemasaran Islam.
Iriani, S. (2013). Indra Wijayanto Dan Sri Setyo Iriani. Pengaruh Citra Merek, 1.
Mubarok, N. (2017). Strategi pemasaran islami dalam meningkatkan penjualan pada Butik Calista. I-ECONOMICS: A Research Journal on Islamic Economics, 3(1), 73–92.
Oktavian, R., & Aminuddin, L. H. (2022). Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Toko Sepeda Eks Bike Dolopo. Niqosiya: Journal of Economics and Business Research, 2(2), 333–346.
Rizal, N. (2021). Analisis Kualitas Layanan Instagram Terhadap Penjualan Roti Pada Shinta Bakery Menggunakan Metode E-Servqual dan Mportance Performance Analysis. UNAMA.