Pengaruh Digital Marketing, E-Word of Mouth, dan Electronic Trust terhadap Keputusan Pembelian pada Marketplace Shopee The Influence of Digital Marketing, E-Word of Mouth, and Electronic Trust on Purchasing Decisions on the Shopee Marketplace

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Vol 4 No 1 (2024): FEBRUARI
Page Numbers: 241-263
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Published: Jan 15, 2024
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Authors:
Mukhtar Efendi1
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Mukhtar Efendi
Universitas Muhammadiyah Sidoarjo

Abstract

The aim of this research is to determine the influence of digital amrketing, e-word of mouth, and electronic trust on purchasing decisions. This research uses quantitative research with hypothesis testing. The population of this research is the marketplace shopee in Sidoarjo. The sampling technique in this study used a simple random sampling technique using the Slovin formula, so that the sample for this study was 92 people. The analysis tool used in this research uses IBM SPSS Version 25 for Windows software. The results of this research prove that digital marketing, e- word of mouth and electronic trust is a parcial influences purchasing decisions.

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How to Cite
Efendi, M. (2024). Pengaruh Digital Marketing, E-Word of Mouth, dan Electronic Trust terhadap Keputusan Pembelian pada Marketplace Shopee. ARZUSIN, 4(1), 241-263. https://doi.org/10.58578/arzusin.v4i1.2581

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.