Big Brother ‘Titans’ Show and Cable Subscription: A Case Study of GOTV Subscribers in Uyo
Article Sidebar
Page Numbers:
46-66
Digital Object Identifier:
10.58578/ijhess.v1i1.1877
Viewed: 405 times
Downloaded: 460 times
LYAS Publisher cordially invites qualified professionals to serve as Editors or Reviewers. Your expertise will make an important contribution to maintaining and strengthening the academic quality of our publications. Interested applicants are kindly requested to complete the application form at the following link: Editors & Reviewers
Please feel free to contact us if you need any further information about the submission process or if you have any additional questions.
Authors:
Uduak Imoh Udoudom1*, Christiana Chundung Pam2, Anthony Bassey Igiri3 
Copyright :
Authors retain copyright and grant the journal right of first publication.
Main Article Content
Abstract
This study explored the impact of the popular reality TV show, Big Brother 'Titans', on cable subscriptions among GOTV subscribers in Uyo. A survey questionnaire was distributed among a representative sample of 322 GOTV subscribers in Uyo, focusing on their viewership habits, motivations for subscribing to GOTV, and the influence of Big Brother 'Titans' on their subscription decisions. The findings revealed that Big Brother 'Titans' has a significant impact on the cable subscription patterns of GOTV subscribers in Uyo. The majority of respondents reported watching the show regularly and acknowledged that it was a primary reason for their subscription. The captivating nature of the show, coupled with its interactive elements and the sense of community it fostered, emerged as key motivators for maintaining their GOTV subscriptions. The study concluded that "Big Brother Titans" show has become a major draw for viewers, prompting them to opt for cable subscriptions that offer access to the show. This demonstrates the power of compelling content in shaping consumer behavior and influencing market dynamics. Furthermore, the study recommended that GOTV should offer flexible subscription packages: This can include the ability to add or remove channels based on individual preferences. By allowing subscribers to customize their cable package, they can ensure access to the Big Brother Titans show without being constrained by unnecessary channels or costs.
Downloads
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Adibe, I. (2015). Viewership of Big Brother Africa reality show and its influence on the moral conduct of undergraduates in Ebonyi State University, Abakaliki, Nigeria. [Online]. Retrieved from https://laittosproject.wordpress.com/2015/02/26. Accessed 10th July, 2023.
Akintunde, A. (2019). Five Positives of Big Brother Naija. The Nation. https://thenationonlineng.net
Allen, M. (Ed). (2017). Reality television. Sage Encyclopedia of Communication Research Methods. https://dx.doi.org/10.4135/9781483381411.n488
Andrew, E. H. (2010). Visual and Theatrical Elements in Two Emerging Nigerian Carnivals. Critical Interventions, 4(1), 62-76.
Andrew, E. H. (2015a). Essential elements of spatial definition in theatre architecture. Department of Theatre and Media Studies, University of Calabar, Nigeria, 32.
Andrew, E. H. (2015b). Linearity versus Contiguity: Examining the Perception of Time And Space In Ibibio Culture, Nigeria. A Journal of Theatre & Media Studies, 1(1).
Ayeni, Q. O., & Odey, V. E. (2016). Theatre and social criticism in African literature: socio-cultural consciousness in Alachi’s “Dilemma of Oko”. Lwati: A Journal of Contemporary Research, 13(3), 62-74.
Bada, G. (2019). Big Brother Naija’s Strengths in the Face of Criticism. Pulse. https://www.pulse.ng
Battista, K. (2012). Cindy Hinant’s Make-up, Glamour and TV Show. http://www.phaidon.com
Belch, G., & Michael, B. (2001). Advertising: An Integrated Marketing Communication Perspective. Boston: McGraw Hill.
Booth, W. (2014). Reality is only an illusion, writers say - Hollywood scribes want a cut of not-so-unscripted series. The Washington Post. https://www.washingtonpost.com.
Chung, J. W. (2018). An Analysis on the Factors Affecting the Development of the Cable Television Industry in the United States, 1969-2010. Development and Society, 47(3), 423–450. https://www.jstor.org/stable/26506193
Devolld, T. (2019). Five Myths about Reality Television. The Washington Post. https://www.washingtonpost.com
Essien, E. (2005a). The Theatre Administrator and Conflict Resolution in the Theatre. Nduñode, 6(2).
Essien, E. (2017b). Video Film Piracy in Nigeria: Interfacing to Integrate the Pirate. Lwati: A Journal of Contemporary Research, 14(1), 157-166.
GOTV Africa (2023). Two Giants, One House. Multichoice Africa. https://www.gotvafrica.com/en-na/campaign/big-brother-titans/
Hasan, S. (2013). Mass Communication: Principles and Concepts. New Delhi: CBS Publishers.
Iyorza, S., & Patience, A. (2020). Nigerian Television Drama Series and Audience Reactions: a Seismology Evaluation. Journal Sosialisasi, 7(2), 47-54. https://ojs.unm.ac.id/sosialisasi
Lilienthal, L. (2021)."The Effect of Netflix on U.S. Cable TV Subscriptions". Research and Creativity Symposium. 121. https://scholar.umw.edu/rcd/121
Lobato, R. (2019). Netflix Nations: The Geography of Digital Distribution (Vol. 28). NYU Press. https://www.jstor.org/stable/j.ctv12pnnk3
Lynch, M. (2006). Reality is not enough: The Politics of Arab Reality TV. TBS Journal. http://www.tbsjournal.com
Radio Info. (2017). The Big Brother Contestant and the Radio Nerd Make Peace. www.radioinfo.com.au
Wayne, M. L. (2020). Global Streaming Platforms and National Pay-Television Markets: A Case Study of Netflix and Multi-Channel Providers in Israel. Communication Review, 23(1), 29–45. https://doi.org/10.1080/10714421.2019.1696615
Yakubu, C. (2017). Big Brother Nigeria: Between Entertainment and Morality. The Guardian. https://guardian.ng/art/big-brother-nigeria-between-entertainment-and-morality.