Pengaruh Fear of Missing Out (FoMO) terhadap Perilaku Konsumtif pada Mahasiswi Pembeli Barang Diskon Aplikasi Shopee

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Page Numbers: 727-737
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Published: Oct 26, 2023
Digital Object Identifier: 10.58578/ahkam.v2i4.1987
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Authors:
Adinda Fobi Safitri1, Rinaldi Rinaldi2
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Adinda Fobi Safitri
Universitas Negeri Padang
Rinaldi Rinaldi
Universitas Negeri Padang

Abstract

People spend a significant amount of their time constantly checking their social media and online market accounts. Individuals who always feel afraid of missing out demonstrate a tendency toward FoMO. However, the desire to belong to a group or purchase a product leads individuals to act consumeristically. This study aims to investigate the impact of Fear of Missing Out on compulsive buying behavior among female university students who purchase discounted items using the Shopee application. The population consists of female students at the State University of Padang. Purposive sampling was used to select a sample of 165 individuals. The study utilized the Fear of Missing Out scale (ONFoMO), which was modified from Kurniawan and Utami's work (2022), alongside the Consumptive Behavior scale based on Sumartono's indicators (2002). The simple linear regression analysis revealed a correlation coefficient (R) of 0.779 with a significant value of .000 (p<0.05) and an influence of 60.7%. Thus, a significant positive influence of Fear of Missing Out (FoMO) on consumer behavior among female college students buying discounted products was observed. In conclusion, it can be inferred that the higher the level of Fear of Missing Out (FoMO), the higher the likelihood of consumer behavior among female college students buying discounted products, and vice versa.

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How to Cite
Safitri, A. F., & Rinaldi, R. (2023). Pengaruh Fear of Missing Out (FoMO) terhadap Perilaku Konsumtif pada Mahasiswi Pembeli Barang Diskon Aplikasi Shopee. AHKAM, 2(4), 727-737. https://doi.org/10.58578/ahkam.v2i4.1987

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

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