Politik Pencitraan Partai PDIP Jawa Barat terhadap Ganjar Pranowo dalam Menghadapi Pilpres 2024 The Image-Building Politics of the PDIP Party in West Java Towards Ganjar Pranowo in the 2024 Presidential Election

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Page Numbers: 603-615
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Published: Aug 5, 2024
Digital Object Identifier: 10.58578/ahkam.v3i3.3570
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Authors:
Ahmad Dayu Purnama1, Ahmad Muhajir2, Ima Rahmatul Karimah3
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Ahmad Dayu Purnama
UIN Sunan Gunung Djati Bandung
Ahmad Muhajir
UIN Sunan Gunung Djati Bandung
Ima Rahmatul Karimah
UIN Sunan Gunung Djati Bandung

Abstract

This research investigates the political image strategy adopted by the West Java Indonesian Democratic Party of Struggle (PDIP) towards a potential figure, Ganjar Pranowo, in facing the 2024 Presidential Election. Based on a constructivist paradigm with a qualitative approach, this research uses a case study method with a focus on data triangulation. Involving in-depth interviews, content analysis and participant observation, the research aims to explore the political dynamics of imagery and its impact on public perception. The results of content analysis highlight political communication strategies, development of popular economic discourse, use of social media, and image construction through political advertising. The findings show the need to increase strategic integration with local values, the effectiveness of social media, and the concretization of community economic programs. While providing an in-depth look at the political image of the West Java PDIP, this research also presents insights that can contribute to the understanding of political strategy at the local and national level.

Keywords:
Strategy; Imagery; PDIP West Java
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How to Cite
Purnama, A. D., Muhajir, A., & Karimah, I. R. (2024). Politik Pencitraan Partai PDIP Jawa Barat terhadap Ganjar Pranowo dalam Menghadapi Pilpres 2024. AHKAM, 3(3), 603-615. https://doi.org/10.58578/ahkam.v3i3.3570

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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

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