Strategi Pemasaran pada Pedagang Kaki Lima Gentala Arasy Jambi Pasca COVID-19 Marketing Strategies of Street Vendors at Gentala Arasy Jambi Post-COVID-19

Article Sidebar

Page Numbers: 725-739
Download PDF
Published: May 16, 2024
Digital Object Identifier: 10.58578/aldyas.v3i2.2988
Save this to:
Article Metrics:
Viewed : 50 times
Downloaded : 19 times
Article can trace at:

Author Fee:
Free Publication Fees for Foreign Researchers (0.00)

Please do not hesitate to contact us if you would like to obtain more information about the submission process or if you have further questions.

Authors:
Andi Masruriyah1, M. Nazori2, Laily Ifazah3
Copyright :

Authors retain copyright and grant the journal right of first publication.


Main Article Content

Andi Masruriyah
UIN Sulthan Thaha Saifuddin Jambi
M. Nazori
UIN Sulthan Thaha Saifuddin Jambi
Laily Ifazah
UIN Sulthan Thaha Saifuddin Jambi

Abstract

This study aims to determine the strategies implemented by street vendors after Covid-19 and the obstacles or obstacles faced by street vendors in selling after Covid-19. The type of research used in this research is qualitative.  The location of this research was carried out in the gentala arasy bridge area, which is one of the livelihood places for a large number of street vendors.  The data sources used in this research are primary and secondary data. Based on the results of research and discussion that has been described in the previous chapter, it can be concluded that: The strategies carried out by street vendors in the gentala arasy area after Covid-19 are: Maintaining product quality which means maintaining cleanliness and taste. The obstacles faced by street vendors in selling can be seen from two internal and external factors, where from internal aspen is the location and business mudal, while from external aspen is weather such as the rainy season.

Keywords:
Strategy; Marketing; Street Vendors

Citation Metrics:






Downloads

Download data is not yet available.

Article Details

How to Cite
Masruriyah, A., Nazori, M., & Ifazah, L. (2024). Strategi Pemasaran pada Pedagang Kaki Lima Gentala Arasy Jambi Pasca COVID-19. Al-DYAS, 3(2), 725-739. https://doi.org/10.58578/aldyas.v3i2.2988
Issue
Vol 3 No 2 (2024): JUNI
Section
Articles

Creative Commons License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

References

Anastasia, M., & Oktafia, R. (2021). Strategi Pemasaran Syariah Dalam Meningkatkan Daya Saing UMKM Kerupuk Desa Tlasih Tulangan Sidoarjo. Jurnal Tabarru’: Islamic Banking and Finance, 4(2), 431–444.
Ikmal, N. M., & Noor, M. (2021). Kebijakan Pemerintah Indonesia Dalam Penanganan Covid-19. Jurnal Litbang Jawa Tengah, 19(2), 155–166.
Ir H Idris Parakkasi, M. M. (2020). Pemasaran Syariah Era Digital. Penerbit Lindan Bestari.
KARMILA, K., Ali, M., & Sudarta, S. (2022). Analisis Strategi Usaha Mikro Kecil Menengah (Umkm) Pedagang Kaki Lima Di Sepanjang Jalan Udayana Dalam Menghadapi Masa Krisis Ekonomi Di Era Pandemi Covid-19. Journal of Applied Business and Banking (JABB), 3(1), 44–58.
Lina Ariyani, S. E., Natalena Sion, S. M., Pusporoni, M. M., Tati Handayani, S. E., Amanda, A. R., SE, M. M., Matondang, N., Kom, S., MM, M. T., & Rosali Sembiring, S. E. (2021). Book Chapter Strategi Pemasaran: UMKM Dan Pandemi Covid-19. Deepublish.
Pangiuk, A. (2018). Pengaruh Pertumbuhan Ekonomi terhadap Penurunan Kemiskinan di Provinsi Jambi Tahun 2009-2013. ILTIZAM Journal of Shariah Economics Research, 2(2), 44–66.
Saldianti, S. P., Pangiuk, A., & Hafiz, A. P. (2023). PENGARUH DAMPAK PANDEMI COVID-19 TERHADAP PEDAGANG DI KEC. SEKERNAN KAB. MUARA JAMBI. Jurnal Riset Manajemen Dan Akuntansi, 3(3), 199–215.