Assessing the Adoption of Social Media for Broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, Nasarawa State, Nigeria

2026-03-16T10:57:48+08:00

This study assessed the adoption of social media for broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, Nasarawa State, Nigeria. Guided by the Diffusion of Innovations theory, the study employed a survey research design using a questionnaire to elicit data from respondents. Given the study population of 157, census sampling was adopted. The findings showed that social media adoption for broadcasting in the selected stations remains at a moderate level, indicating that Nigeria is still in an evolving stage of adoption. The results further revealed that social networking platforms, particularly Facebook, WhatsApp, and Twitter/X, are the primary social media tools used for broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, as affirmed by the majority of respondents. Although these platforms have been adopted, their level of utilization remains moderate and below optimal, suggesting that the integration of social media into broadcasting practice is still developing. The study also found that social media adoption has both positive and negative implications for broadcasting, although the positive influence appears to be more dominant. These findings highlight the continuing transition of broadcast media in Nigeria toward digital engagement and underscore the need for stronger institutional commitment to effective social media integration. The study concludes that improved adoption and more strategic use of social media platforms are essential to strengthen administrative functions, expand online presence, and enhance audience engagement in the contemporary digital broadcasting environment.

Viewers’ Perception of Women Portrayal in Cosmetic Commercials on AIT TV Station in Abuja

2026-03-16T11:13:58+08:00

The portrayal of females in television commercials has attracted sustained scholarly attention, particularly in response to feminist critiques of unequal gender representation in the media. In the Nigerian context, women have often been depicted through traditional frames that position them unequally relative to men. This study examined viewers’ perceptions of female portrayal in television commercials broadcast on AIT. Adopting a survey research approach and anchored in perception theory, the study analyzed data using descriptive statistics, specifically frequency and percentage. The findings indicate that stereotypical representations of gender roles, particularly those relating to women, are changing and evolving. Both female and male characters are increasingly portrayed beyond the conventional roles socially assigned to them, suggesting a gradual shift toward more diverse and less restrictive gender representation in television advertising. The study concludes that female portrayal in AIT commercials reflects an emerging departure from traditional gender stereotypes, with implications for more balanced and socially responsive media representation. It therefore underscores the importance of encouraging broader and more equitable portrayals of both genders across product categories to better reflect ongoing societal change.

ALSYSTECH Journal of Education Technology

Assessing the Adoption of Social Media for Broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, Nasarawa State, Nigeria

Viewers’ Perception of Women Portrayal in Cosmetic Commercials on AIT TV Station in Abuja